Vantage website
Vantage.os — Marketing Intelligence OS. The marketing brain inside your agent. /vantage interviews you, then delivers a beautiful, evidence-backed competitive teardown (Share-of-Voice, positioning map, battlecards). Web-only, no API keys.
npx -y skills add macmenes/vantage --skill vantage-websiteAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
Copied from the file, not written here
TRIGGER when the user wants a competitor website & conversion-path teardown — "teardown their site", "their funnel", "conversion analysis", "their pricing page", "how do they capture leads", "CTA analysis", "their offers". Part of the `vantage` suite. Maps funnel, offers, pricing presentation, proof, and lead capture. DO NOT trigger for technical SEO / Core Web Vitals (use seo-technical) or copywriting the user's own pages (use copywriting).
SKILL.md
3.3 KB, 689 tokens by cl100k_base, as published. Nobody here has run it
Vantage-Website — Website & Conversion-Path Teardown
How each competitor turns a visitor into a lead — the funnel, the offers, the proof, and the friction. This is the growth-team channel: it produces concrete, copyable conversion mechanics and the offer-comparison table.
Web-only. Score with scoring-framework.md §3; offer table = template C in
deliverable-templates.md.
Walk the funnel (per competitor)
- Entry & hero — primary CTA above the fold. What's the single intended action? Is the path obvious or cluttered with competing CTAs?
- Primary offer — free trial / demo / freemium / tool / quote. How strong and how much friction (credit card? sales gate? form length)?
- Pricing presentation —
/pricing: public tiers (anchors, "most popular" nudge, annual discount) vs "contact sales" only. Wayback/pricingto catch recent increases or repackaging — a live signal of strategy. - Social proof — density and quality: logos (recognizable?), named testimonials with outcomes, quantified results, embedded review ratings. Vague vs specific proof is a scored difference.
- Lead capture — count the capture mechanisms: gated content, newsletter, exit intent, chat/qualification bots, interactive tools/calculators. Note the magnets' perceived value.
- Trust & polish — speed, modernity, clarity, mobile. A dated/slow/broken experience is a competitive opening you can name.
- Secondary paths — how they nurture the not-ready: resources, comparison pages, ROI calculators, community.
Conversion frames
- Friction ladder — rank the set from lowest- to highest-friction primary conversion. Lowest friction often wins self-serve buyers; highest may signal a sales-led motion (and a slower funnel to exploit).
- Proof gap — which competitors lean on named, quantified proof vs adjectives? Thin proof is both their weakness and a bar the subject brand should clear.
- Offer arbitrage — is anyone offering a materially better front-door (better trial, higher-value magnet, instant tool)? Match, beat, or differentiate.
Output
# Website & Conversion Teardown — [set]
*Captured [date]*
## Offer & conversion comparison
| Dimension | Us | Comp A | Comp B |
|-----------|----|--------|--------|
| Primary CTA / action | | | |
| Primary offer & friction | | | |
| Pricing model & transparency | | | |
| Lead magnets | | | |
| Proof density (named/quantified) | | | |
| Conversion polish | | | |
## Pricing intelligence
[Public tiers, anchors, recent changes from Wayback, "contact us" gates.]
## Conversion mechanics worth copying
- [Specific tactic + which competitor uses it.]
## So what (growth)
- **Quick wins** for the subject's funnel: …
- **Offer/friction move** to win self-serve buyers: …
- **Proof gaps** to exploit in messaging: …
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.