Vantage battlecard
Vantage.os — Marketing Intelligence OS. The marketing brain inside your agent. /vantage interviews you, then delivers a beautiful, evidence-backed competitive teardown (Share-of-Voice, positioning map, battlecards). Web-only, no API keys.
npx -y skills add macmenes/vantage --skill vantage-battlecardAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
Copied from the file, not written here
TRIGGER when the user wants a SALES battlecard or win/loss material for a competitor — "build a battlecard", "how do we beat X", "why we win vs X", "objection handling for X", "competitor kill sheet", "sales enablement for competitor". Part of the `vantage` suite. Produces a rep-ready battlecard. DO NOT trigger for marketing positioning analysis (use vantage-positioning) or comparison PAGES (use seo-competitor-pages).
SKILL.md
3.4 KB, as published. Nobody here has run it
Vantage-Battlecard — Sales Battlecards & Win/Loss
A rep-ready, evidence-backed card for beating a specific competitor in a live deal.
Honest by design: it steelmans the competitor, then equips the rep to win with
proof — never with trash-talk. Disparagement loses deals and creates liability (see
../vantage/references/ethics-and-tos.md).
Web-only sourcing; output = template D in deliverable-templates.md.
Inputs
- The competitor (and the subject brand).
- Ideally the outputs of
vantage-positioning(their pitch),vantage-website(pricing/offer), and review-site themes (their real strengths/weaknesses). If those aren't available, gather the minimum below first.
Build method
- Steelman their pitch. From their homepage/ads, write how they position to our buyer — accurately. Reps must recognize it in the wild.
- Mine reviews for truth. On G2/Capterra/TrustRadius/Trustpilot, read recent 1–2★ (their real weaknesses) and 4–5★ (their real strengths). These are the gold — actual customers stating where they win and lose. Pull recurring themes, not one-offs.
- Why WE win — turn their weakness themes + our genuine strengths into proof-backed advantages. Each line needs evidence (a stat, a customer, a review theme they can't match). Lead the card with these.
- Where THEY win — name their real strengths honestly, each paired with a response (reframe, mitigant, or "fair — here's the trade-off"). Reps who concede a true point keep credibility for the points that matter.
- Landmines — questions the rep can pose that surface the competitor's weakness for the buyer to discover themselves ("ask them how onboarding actually works / what migration costs / how X is priced at renewal"). Most powerful when drawn from the competitor's own negative review themes.
- Objection handling — for each "they'll say X," a crisp evidence-backed response. Anticipate the competitor's likely attacks on the subject brand too.
- Pricing & packaging — public pricing, renewal/gotcha patterns, where the subject brand is better value or more transparent.
- Proof points — specific customers, stats, review-rating advantages, awards the rep can cite.
Quality bar
- Every "why we win" line cites evidence. No unsupported superiority claims.
- "Where they win" is genuinely honest — a battlecard that pretends the competitor has no strengths gets reps ambushed and ignored.
- Never instruct reps to lie, mislead, or disparage. Reframe with facts.
- Date the card; competitive facts (pricing, features, reviews) move fast.
Output
Use template D from deliverable-templates.md:
Quick take · Their pitch (steelman) · Why WE win · Where THEY win + responses ·
Landmines · Objection-handling table · Pricing & packaging · Proof points · Do/Don't.
End with: "Stand up vantage-monitor to keep this card current as their pricing,
reviews, and messaging change?"