Vantage ads
Vantage.os — Marketing Intelligence OS. The marketing brain inside your agent. /vantage interviews you, then delivers a beautiful, evidence-backed competitive teardown (Share-of-Voice, positioning map, battlecards). Web-only, no API keys.
npx -y skills add macmenes/vantage --skill vantage-adsAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
Copied from the file, not written here
TRIGGER when the user wants competitor paid-media / ad-creative intelligence — "what ads are they running", "Meta Ad Library", "ad creative analysis", "competitor ads", "their offers", "paid media teardown", "ad spy". Part of the `vantage` suite. Reads public ad libraries to map creatives, offers, and spend posture. DO NOT trigger for running the user's OWN ads or pure keyword bid data (use seo-dataforseo).
SKILL.md
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Vantage-Ads — Paid-Media & Ad-Creative Intelligence
Public ad libraries are the single highest-signal competitive source — they reveal a competitor's actual offers, hooks, audiences, and (via ad longevity) what's working. This skill turns them into messaging and offer intelligence.
Web-only, all public. Sourcing in ../vantage/references/data-sources.md; score with
scoring-framework.md §4.
Sources (check all that apply)
| Channel | Source | What you get |
|---|---|---|
| Meta/Instagram | Meta Ad Library facebook.com/ads/library | Active creatives, full copy, "started running" date, variants, # active |
| Google/YouTube/Display | Google Ads Transparency Center adstransparency.google.com | Formats, creative, regions, date ranges |
| Company Page → Posts → Ads tab | B2B ad creative & copy | |
| TikTok | TikTok Creative Center Top Ads | Format/hook trends (region-limited) |
Blind spots (always disclose): Google Search text ads and several networks aren't fully visible. "No ads found" = not visible here, not "not advertising."
What to extract (per competitor)
- Spend posture — roughly how many active ads, across how many platforms? (footprint, not exact spend). Heavy + multi-platform = serious paid motion.
- Creative volume & iteration — many concepts and fresh dates = a real testing engine. A handful of stale ads = low investment.
- Winners (longevity proxy) — ads running many months are almost certainly profitable. Catalog these — they're the competitor's proven messages.
- Hooks & angles — categorize the opening lines (pain, outcome, social proof, comparison, fear/FOMO, curiosity, offer-led). Which angle dominates?
- Offers — free trial, demo, discount, lead magnet, webinar, tool. The offer is the conversion mechanism — note strength and friction.
- Audience signals — copy/imagery imply the targeted segment, role, region.
- Landing-page match — click through: dedicated, message-matched LP vs dumping to homepage. Mismatch = a beatable weakness.
Analysis frames
- Angle distribution — tally angles across the set. An over-served angle is crowded; an under-served, resonant angle is an opening for the subject brand.
- Proven-message library — the long-running ads across competitors are a pre-validated swipe file of what converts this buyer. Highest-value output.
- Offer escalation — is anyone out-offering the set (better trial, stronger magnet)? Match or beat, or differentiate on something other than offer.
Output
# Paid-Media Teardown — [set]
*Captured [date] · Sources: Meta Ad Library, Google ATC, [others]*
## Spend posture (footprint)
| Competitor | Meta active | Google formats | LinkedIn | Est. investment | Notes |
|-----------|------------:|---------------|---------|-----------------|-------|
## Proven messages (long-running ads = likely winners)
| Competitor | Hook | Angle | Offer | Running since | LP |
|-----------|------|-------|-------|---------------|----|
## Angle distribution across the set
[which angles are saturated vs open]
## Offer comparison
[trial/demo/discount/magnet strength per competitor]
## So what
- **Swipe-worthy proven angles** to test: …
- **Under-served angle / offer** the subject brand should own: …
- **Beatable weaknesses** (LP mismatch, stale creative): …
- **Blind spots:** [channels not publicly visible].