Vantage content plan

Skill macmenes/vantage/skills/vantage-content-plan

Vantage.os — Marketing Intelligence OS. The marketing brain inside your agent. /vantage interviews you, then delivers a beautiful, evidence-backed competitive teardown (Share-of-Voice, positioning map, battlecards). Web-only, no API keys.

Install

npx -y skills add macmenes/vantage --skill vantage-content-plan

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TRIGGER when the user wants to PLAN their own content / content strategy — "content strategy", "content plan", "what should we write", "topic ideas", "content calendar", "pillar pages", "content briefs", "blog plan". Part of the `vantage` (Vantage.os) Content Engine pack. Builds a pillar/cluster plan, a prioritized topic backlog, full content briefs, and an editorial calendar. DO NOT trigger for ANALYZING a competitor's content (use vantage-content), live keyword DATA (use seo-dataforseo), or writing the final article (use copywriting / seo-content-writer).

SKILL.md

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Vantage — Content Engine (your content plan)

Turns competitive content gaps + your positioning into a buildable content engine: a pillar/cluster map, a prioritized topic backlog, full content briefs, and an editorial calendar. Web-informed but strategy-first; it coordinates with the seo-* skills for keyword/volume data rather than duplicating them.

Deliverable: CONTENT-PLAN.html (shared design system — ../vantage/references/html-report.md).

Intake (one question at a time — see console rules in `../vantage/SKILL.md`)

"What's your brand or website, and who's the audience?"
"What's the content goal?" (organic traffic · leads/demand · authority/POV · product education · all)
"Which themes do you want to own?" (or "find them for me")
"Want me to scan competitor content gaps first?" → run vantage-content; else work from the user's themes.
"Publishing capacity?" (posts/month, formats you can produce) — sets the calendar.

Method

1. Pillar / cluster architecture

Pillars = the 3–5 themes you can credibly own (tie to positioning + white space).
Clusters = supporting topics that link up to each pillar.
Map intent across the funnel: TOFU (educate) → MOFU (evaluate) → BOFU (decide). Every cluster topic should ladder to a pillar and a business outcome.

2. Topic backlog (prioritized, web-only signals)

Build a backlog scored qualitatively (quantify later via seo-dataforseo):

Field	How to judge web-only
Search intent	Inspect the SERP for the query — informational/commercial/transactional
Competition	Who ranks; can you do better/different? (from `vantage-content`)
Business value	How close to the buying decision / your offer
Effort	Format + depth required
Gap type	Uncontested · under-served · saturated (from the content teardown)
Priority = business value × gap opportunity ÷ effort. Surface the top 10–15.

3. Content briefs (the buildable unit)

Full brief per priority topic:

Working title + target query + search intent
Angle / POV (how yours differs — anti-generic)
Audience + funnel stage + the CTA/offer it ladders to
Outline (H2/H3s), key points to cover, questions to answer
Original element (data, example, template, tool) that earns links/citations
Internal links (to pillar + related clusters), suggested format & length
Hand-off: "quantify keywords/difficulty with seo-dataforseo"

4. Editorial calendar

Sequence the backlog against capacity: what to publish in what order, cadence, and a mix of pillar vs cluster vs distribution-friendly pieces. 8–12 weeks mapped.

Output — `CONTENT-PLAN.html`

Clone the design system. Sections:

Strategy snapshot — audience, goal, pillars, the bet (which gaps you're taking)
Pillar/cluster map — visual hub-and-spoke per pillar
Prioritized backlog — table (topic · intent · funnel · gap · value · effort · priority)
Content briefs — 3–5 full briefs as cards (clone the rest to the same template)
Editorial calendar — 8–12 week schedule
Hand-offs — seo-dataforseo (volume/difficulty), seo (on-page), seo-geo (AI citation)

Then open it. Offer: "Want me to draft the first brief into a full article (seo-content-writer / copywriting)?"

Principles

Strategy before keywords — own themes, not scattered posts.
Every piece has a distinct POV and an original element; generic SEO filler loses.
Each topic ladders to a pillar and a business outcome — no orphan traffic.
Hand keyword/difficulty/backlink quantification to the seo-* skills.