Vantage ad lab

Skill macmenes/vantage/skills/vantage-ad-lab

Vantage.os — Marketing Intelligence OS. The marketing brain inside your agent. /vantage interviews you, then delivers a beautiful, evidence-backed competitive teardown (Share-of-Voice, positioning map, battlecards). Web-only, no API keys.

Install

npx -y skills add macmenes/vantage --skill vantage-ad-lab

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TRIGGER when the user wants to CREATE their own paid ads / campaign concepts — "write ad copy", "ad concepts", "campaign ideas", "Meta ad variants", "Google RSA", "ad angles", "creative brief", "hooks for ads". Part of the `vantage` (Vantage.os) Paid-Media Lab pack. Turns competitive ad intelligence + positioning into ready-to-test ad concepts. DO NOT trigger for ANALYZING competitor ads (use vantage-ads) or organic content (use vantage-content-plan).

SKILL.md

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Vantage — Paid-Media Lab (your campaign concepts)

Turns what's working in the market (competitor ad intelligence) plus your positioning into ready-to-test ad concepts — angles, hooks, full copy per channel, creative briefs, and a test plan. Pairs with vantage-ads (which reads the ad libraries) and vantage-messaging (which sets the positioning).

Deliverable: CAMPAIGN-CONCEPTS.html (shared design system — ../vantage/references/html-report.md).

Intake (one question at a time — see console rules in `../vantage/SKILL.md`)

"What are you advertising — product/offer and the page it points to?"
"Who's the target, and what's the one action you want?" (objective: awareness / leads / trials / sales)
"Which channels?" (Meta/Instagram · Google Search · LinkedIn · YouTube · TikTok)
"Want me to pull competitor ad intel first?" → run vantage-ads; else use any insights the user has.
"Anything to push or avoid?" (offer, proof points, brand guardrails — optional)

Method

1. Angle strategy

Map concepts across proven angles — and deliberately pick angles the competitor set is under-using (from vantage-ads):

Angle	Lead with
Pain / problem	The cost of the status quo
Outcome / desire	The after-state, vividly
Social proof	Customers, numbers, logos
Comparison	Us vs the old way / a named alternative
Authority / data	Original stat, expertise
Curiosity / pattern-break	An unexpected hook
Urgency / FOMO	A real reason to act now
Offer-led	The deal itself

2. Hook bank

10–15 scroll-stoppers (first line / first 3 seconds). Hooks do the heavy lifting — specific, concrete, tension-led. No "Introducing…". Tie each to an angle.

3. Full ad variants (channel-correct specs)

Write complete, ready-to-paste ads:

Meta/Instagram — Primary text (hook + body), Headline (≤40 char), Description, CTA button. 3–5 variants across angles.
Google Search (RSA) — 12–15 Headlines (≤30 char), 4 Descriptions (≤90 char), organized so any combination reads well; reflect the keyword intent.
LinkedIn — Intro text (B2B tone), Headline, CTA. 2–3 variants.
YouTube/TikTok (optional) — a 15–30s script with hook-on-frame.

Match every ad to the landing page's promise (message match).

4. Creative briefs

For the top 3 concepts: visual idea, format (static/carousel/video/UGC), the hook-on-frame text, and what the thumbnail must communicate in 1 second.

5. Landing-page outline

A message-matched LP skeleton for the lead offer: hero (mirrors the winning ad), proof, how-it-works, objection handling, CTA.

6. Test plan

What to test first (angle > hook > creative > audience), a simple structure (e.g. 3 angles × 2 hooks), the metric that decides, and the kill/scale rule.

Output — `CAMPAIGN-CONCEPTS.html`

Clone the design system. Sections:

Strategy snapshot — objective, target, channels, angle bets (with which are under-served by the competitive set)
Angle matrix — angles × which to prioritize and why
Hook bank — the 10–15 hooks, tagged by angle
Ad variants — channel-grouped cards (Meta / Google RSA / LinkedIn / video script)
Creative briefs — top 3 concept cards
Landing-page outline
Test plan — first test, structure, decision metric

Then open it. Offer: "Want the landing page built, or a competitive ad refresh (vantage-ads) before launch?"

Principles

Concept from what's proven in-market (competitor long-running ads = validated messages) — then differentiate the angle, don't copy.
Hooks win or lose the ad — over-invest there.
Respect channel specs and message match ad → LP.
Honest claims only; no fabricated stats or fake urgency. (See ../vantage/references/ethics-and-tos.md.)