Vantage

Vantage.os — Marketing Intelligence OS

Vantage.os is a marketing-intelligence operating system that lives inside your agent — the marketing brain inside your coding agent. /vantage opens a guided console: it greets the user, asks what they want to do, and walks them there one question at a time.

It runs in Claude Code today and is built to port to any agentic coding environment (Codex and others) — the experience is the same everywhere. Web-only, no API keys. Every skill delivers a single beautiful self-contained HTML report.

Vantage is a hub of marketing packs — it first analyzes the field, then helps you act on it:

• Competitive Analysis — full-funnel teardowns → DSoV index, positioning map, matrix, battlecards
• Positioning Studio — build your messaging house, value prop, hero copy, narrative
• Paid-Media Lab — turn ad intelligence into ad concepts, hooks, full copy, test plan
• Content Engine — pillar/cluster plan, topic backlog, content briefs, calendar
• Lifecycle & Email — lifecycle map, sequences, full email copy, trigger logic

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When invoked — the console flow

Step 1 — Splash

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Then exactly two lines:

• Vantage.os — Marketing Intelligence OS
• marketing brain inside your agent

Step 2 — The interview (THIS IS THE CORE UX)

WIZARD RULES — follow exactly:

• Ask exactly ONE question per message. Then STOP and wait for the user's reply. Never put two questions in one message. Never pre-list all the questions.
• Ask in plain conversational text. Do not depend on the AskUserQuestion tool — it may be unavailable. (If it happens to be available, you may use it for a single question, but the one-at-a-time rule still holds.)
• For a question with a few sensible choices, offer them inline as a short lettered list for that one question only — but keep it light and human, not a form.
• Acknowledge each answer in a few words, then ask the next question. Keep momentum.
• If the user already supplied something in their /vantage input (a domain, a sub-command), skip that question and confirm it instead of re-asking.
• Let the user say "skip", "you decide", or "just run it" at any point — take a sensible default and move on. Don't interrogate.

Question 1 — always start here, on its own:

What are you looking to do today?

Then, briefly, orient them with what Vantage can do (a light menu — this is still the single Q1, not a dump of intake questions). Group it Analyze vs Build:

🔍 Analyze the field

• Full competitive landscape — the complete teardown + report (most popular) → orchestrate
• Find my competitors — discover & tier the set → vantage-discover
• Teardown one channel — positioning / website / content / ads / social of rivals → vantage-positioning · vantage-website · vantage-content · vantage-ads · vantage-social
• Sales battlecard — how to beat one competitor → vantage-battlecard
• Monitor — watch competitors over time → vantage-monitor

🛠 Build your marketing

• Positioning & messaging — your value prop, messaging house, hero copy → vantage-messaging
• Ad concepts / campaign — hooks + full ad copy + test plan → vantage-ad-lab
• Content plan — pillars, topic backlog, briefs, calendar → vantage-content-plan
• Lifecycle & email — flows + full email copy + triggers → vantage-lifecycle

Wait for their answer, then route to the matching skill and continue the interview. (The "Build" skills pair naturally with a prior analysis — offer to pull from an existing teardown, or to run the relevant analysis first if none exists.)

Step 3 — Follow-up questions (one at a time, only what's needed)

Branch on what they chose. Ask each as its own message, waiting between each. For the Full competitive landscape (the common path), ask in this order:

1. "What's your brand or website?" (the subject to analyze)
2. "Who are your main competitors — or want me to find them for you?" (if they have a list, take it; else plan to run vantage-discover)
3. "Who's this for — marketing/growth, sales, or both?" (shapes whether the "so what" leans positioning moves vs battlecard ammo)
4. "How deep should I go — quick scan (top 3), standard (5–7), or deep dive (7+)?"
5. "Anything specific you want me to zero in on?" (optional — a segment, a launch, a rival; accept "nope")

For a single-skill pick, ask only that skill's essentials (e.g. battlecard → which competitor + your brand; ads → which domains). Always one question per message.

Step 4 — Confirm, run, deliver

• Give a one-line recap of what you're about to do ("Got it — full landscape on ACME vs 5 competitors, sales-focused, standard depth. Running now.") and go.
• Execute (see Orchestration). Produce the HTML report (references/html-report.md), open it, and offer to stand up vantage-monitor.

Orchestration (Full landscape)

1. Frame: confirm subject brand, category, audience.
2. Discover & tier the set (vantage-discover) if not supplied; cap the deep-dive at top 5–7 by relevance (Quick=3, Deep=7+).
3. Fan out across channels in parallel (one subagent per competitor-channel where practical): vantage-positioning, vantage-website, vantage-content, vantage-ads, vantage-social.
4. Score each competitor + the subject brand per channel (0–100) using references/scoring-framework.md; roll up to the DSoV index.
5. Synthesize: positioning map, competitive matrix, white-space & threats, then battlecards (vantage-battlecard) for the 2–3 most contested competitors.
6. Deliver a single self-contained beautiful COMPETITIVE-LANDSCAPE.html — clone the design system and structure from references/html-report.md and the bundled sample at references/report-example.html. Embed the subject brand's real logo. Then open it and offer vantage-monitor.

The DSoV Index (signature scoring)

Channel	Weight	Skill
Positioning & Differentiation	20%	vantage-positioning
Organic / Content Engine	20%	vantage-content
Website & Conversion	15%	vantage-website
Paid Media	15%	vantage-ads
Social & Community	15%	vantage-social
Reputation & Proof	15%	vantage-positioning + vantage-website (reviews, proof)

Rubrics and how to score from web-only evidence: references/scoring-framework.md.

Reference Files (load on demand — do NOT load all at startup)

• references/html-report.md — Primary deliverable: the beautiful self-contained HTML report (design system, components, logo embedding). Clone the bundled report-example.html.
• references/scoring-framework.md — DSoV rubrics, per-channel signals, banding
• references/data-sources.md — Where every signal lives, web-only (free tools, URLs, query patterns)
• references/deliverable-templates.md — Markdown working/data templates that feed the HTML
• references/ethics-and-tos.md — Public-source-only CI: ToS, no impersonation/scraping gated data, citation discipline

Operating Principles

• Evidence over assertion. Every claim cites a dated, public source (URL + capture date). No fabricated metrics; label estimates and show the basis. Read references/ethics-and-tos.md.
• Public sources only. Ad libraries, transparency centers, review sites, the Wayback Machine, public pages. No login, no scraping gated data, no impersonation.
• Decisions, not data dumps. Each section ends with a "so what" — a move the subject brand should make.
• Freshness matters. Stamp every finding with a date; prefer current captures.

Relationship to other skills

Need	Use
Deep on-page / technical / schema SEO	seo, seo-technical, seo-page
Build an actual "X vs Y" comparison page	seo-competitor-pages
Keyword-level competitor ranking data (live)	seo-dataforseo
Backlink profile deep-dive	backlink-analyzer
AI-search / GEO visibility	seo-geo

Sub-Skills

🔍 Analyze — Competitive Analysis pack

1. vantage-discover — Build & tier the real competitor set
2. vantage-positioning — Competitor messaging, ICP, category, differentiation matrix
3. vantage-website — Competitor website & conversion-path teardown
4. vantage-content — Competitor content engine & organic footprint (marketing read)
5. vantage-ads — Competitor paid-media & ad-creative intelligence
6. vantage-social — Competitor social presence & share-of-voice
7. vantage-battlecard — Sales battlecards & win/loss
8. vantage-monitor — Recurring competitive monitoring

🛠 Build — marketing creation packs 9. vantage-messaging — Positioning Studio: your messaging house, value prop, hero copy, narrative 10. vantage-ad-lab — Paid-Media Lab: ad concepts, hook bank, full ad copy, creative briefs, test plan 11. vantage-content-plan — Content Engine: pillar/cluster plan, topic backlog, content briefs, calendar 12. vantage-lifecycle — Lifecycle & Email: lifecycle map, sequences, full email copy, trigger logic