Vantage content
Vantage.os — Marketing Intelligence OS. The marketing brain inside your agent. /vantage interviews you, then delivers a beautiful, evidence-backed competitive teardown (Share-of-Voice, positioning map, battlecards). Web-only, no API keys.
npx -y skills add macmenes/vantage --skill vantage-contentAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
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TRIGGER when the user wants a marketing-level read of a competitor's content engine & organic footprint — "their content strategy", "what do they blog about", "content cadence", "share of search", "content gaps vs competitors", "their resources". Part of the `vantage` suite. DO NOT trigger for deep keyword/backlink DATA (use seo-dataforseo, backlink-analyzer) or full SEO audits (use seo) — this skill HANDS OFF to those.
SKILL.md
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Vantage-Content — Content Engine & Organic Footprint
A marketing read on the content machine: how often they publish, what they own, how
visible they are in buyer search, and where the gaps are. This is not an SEO
audit — for keyword/backlink depth it hands off to seo-dataforseo,
backlink-analyzer, and seo.
Web-only. Score with scoring-framework.md §2.
Read the engine (per competitor)
- Cadence — pull
/sitemap.xml(or/sitemap_index.xml) and readlastmod; cross-check visible post dates and Wayback snapshots of/blog. Estimate posts/month and recency (last post age). Consistency > bursts. - Topical structure — blog/resource taxonomy. Do they run pillar/cluster hubs that own a theme, or scattered one-offs? Name the themes they're claiming.
- Format range — guides, original research/data, templates, free tools, calculators, webinars, podcasts, video, courses. Range and depth signal investment; original data and tools are the hardest to copy (and most linkable).
- Distinct POV — is there a thesis/voice, or interchangeable SEO filler? A strong POV is defensible; filler is beatable with better filler.
- Conversion intent — do articles tie to offers (CTAs, magnets), or are they orphaned traffic? Content without conversion is a beatable inefficiency.
- Share of search — run 5–10 buyer queries for the category; count where each competitor appears on page 1. This is the marketing proxy for organic strength without keyword tools.
Content-gap method (web-only)
- List the themes/buyer questions the subject brand's ICP cares about.
- For each, search and note which competitor(s) own the result.
- Three gap types:
- Uncontested — a buyer-relevant theme no one covers well → highest leverage for the subject brand.
- Under-served — covered shallowly → outdo with depth/data/format.
- Saturated — everyone covers it well → don't fight here unless you have a genuine edge (original data, better format).
- For volume/difficulty quantification, hand off to
seo-dataforseo/seo-geo-claude-skills:content-gap-analysis.
Output
# Content Engine Teardown — [set]
*Captured [date]*
## Engine comparison
| Competitor | Posts/mo (est) | Last post | Pillar themes owned | Standout formats | POV |
|-----------|---------------:|-----------|---------------------|------------------|-----|
## Share of search (buyer queries)
| Query | Page-1 owners |
|-------|---------------|
*Method: [N] buyer queries run [date]; appearances counted.*
## Content gaps
- **Uncontested (own it):** …
- **Under-served (outdo):** …
- **Saturated (avoid / need an edge):** …
## So what (growth)
- **Topics to own** + format to win them: …
- **Hand-offs:** quantify with `seo-dataforseo`; link depth via `backlink-analyzer`.