Content draft

Skill alectivism/organization-ai-skills/org-content/skills/content-draft

Claude Code / claude.ai Agent Skills for organizational knowledge work — marketing, comms, research, ops. Install: npx skills add alectivism/organization-ai-skills

Install

npx -y skills add alectivism/organization-ai-skills --skill content-draft

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Draft marketing and communications content in your organization's brand voice — blog posts, newsletter articles, thought leadership, web copy, one-pagers. Use for "write a blog post", "draft an article", "write copy for", "create content about".

SKILL.md

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Template skill. Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.

Content Creation — [YOUR ORGANIZATION] Standards

Brand Voice

[YOUR BRAND ARCHETYPE — e.g., Hero, Expert, Guide]: [3-5 adjectives that describe the voice — e.g., energetic, sharp, smart, clear, confident, generous]

Writing Principles

Lead with insight, not introduction — skip "[In today's rapidly evolving landscape...]"
Data-first claims — back assertions with [YOUR ORGANIZATION]'s research where possible
Active voice throughout
Specific over vague — "[actual numbers]" not "[vague superlatives]"
Short paragraphs — 2-3 sentences max for digital content
Subheads every 2-3 paragraphs for scannability

Tone by Content Type

Type	Tone	Length
Blog post	[e.g., Authoritative, energetic]	[e.g., 800-1200 words]
Newsletter article	[e.g., Concise, action-oriented]	[e.g., 300-500 words]
Thought leadership	[e.g., Analytical, provocative]	[e.g., 1000-2000 words]
One-pager	[e.g., Dense, data-driven]	1 page
Web copy	[e.g., Clear, benefit-focused]	Varies
Social teaser	[e.g., Sharp, curiosity-driving]	1-3 sentences
Press release	[e.g., Wire-ready, journalistic]	400-550 words (body)

Key Research & Programs to Reference

When relevant, weave in [YOUR ORGANIZATION]'s research and programs as evidence:

[Program/Research 1]: [key stat or finding — e.g., "+X% improvement in Y"]
[Program/Research 2]: [key stat or finding]
[Program/Research 3]: [key stat or finding]
[Add more as applicable]

Formatting Rules

Use [YOUR ORGANIZATION FULL NAME] ([ACRONYM]) on first reference
Never "[common mistake — e.g., 'the' + acronym]" — just "[ACRONYM]"
Spell out acronyms on first use: [Example Program Full Name] ([ACRONYM])
For Word docs: [font name + size]
For presentations: [headline font], [body font]

Self-Audit Checklist

After drafting, verify:

Leads with insight, not throat-clearing
Data points sourced from [YOUR ORGANIZATION]'s research where applicable
Active voice throughout
[YOUR ORGANIZATION] naming conventions followed
Appropriate length for content type
Clear CTA or next step

Process

Clarify content type, audience, key message, and distribution channel
Research topic using web search if needed
Create outline for approval
Draft full content
Self-audit against checklist above