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Shelves Docs & writing

Content writing

634 rows from 268 repositories

Posts, newsletters, scripts and long-form for a reader who is not a maintainer.

What Content writing skills agree on

154 skill files read, by 193 of the 224 authors on this shelf whose files we hold, 2026-09-06

The middle one of the 30 measured here is ~1.4k tokens long, counted with cl100k_base

Counted by distinct author, so one author publishing three of these counts once. Where a claim sits in fewer files than authors, that is said: a claim held by forty authors across three files is one file people copied, not forty people who agreed. Near-identical wordings are grouped and the other wordings are shown, so the grouping is yours to check.

What they tell the agent to do

  1. Choose clarity over cleverness34 of 193 in 17 filesalso worded as Prefer clarity over cleverness; Choose clear wording over clever wording
  2. Explain after the example, not before33 of 193 in 13 files
  3. Clarify the audience and purpose first33 of 193 in 13 filesalso worded as Clarify the audience and purpose; Clarify audience and purpose first
  4. Gather page purpose, audience, offer, and traffic context33 of 193 in 16 filesalso worded as Gather page purpose, audience, offer, and traffic context first; Gather page purpose, audience, and offer context
  5. Advance one idea per section32 of 193 in 15 filesalso worded as Advance one argument per section; write one idea per section
  6. Build a hard outline with one job per section32 of 193 in 12 filesalso worded as Build an outline with one purpose per section; Build a hard outline, one job per section
  7. Read product marketing context before asking questions31 of 193 in 14 filesalso worded as Read existing product marketing context before asking questions; Read product marketing context file before asking questions
  8. Use specific claims over vague ones31 of 193 in 16 filesalso worded as use specific numbers over vague claims; Prefer specific claims over vague ones
  9. Lead with benefits over features29 of 193 in 14 filesalso worded as Lead with benefits, not features; Lead with benefits rather than features
  10. Mirror the customer's own language28 of 193 in 12 filesalso worded as mirror customer language; Mirror customer language over company language
  11. Use proof instead of adjectives24 of 193 in 9 filesalso worded as Use evidence instead of adjectives
  12. Lead with concrete examples or evidence23 of 193 in 7 filesalso worded as Lead with the concrete artifact or example; lead with concrete artifacts, examples, or numbers
  13. Back factual claims with provided sources22 of 193 in 10 filesalso worded as Verify factual claims against provided sources; Back every factual claim with provided sources
  14. Start sections with proof, artifact, conflict, or example20 of 193 in 7 filesalso worded as Start sections with proof, artifact, or example; Start sections with proof, conflict, or example
  15. Run brand-voice first when a voice is specified20 of 193 in 7 filesalso worded as Run brand-voice first, reuse its VOICE PROFILE; Run brand-voice first when a specific voice is requested

What they tell it not to do

  1. Never fabricate statistics or testimonials40 of 193 in 21 filesalso worded as Fabricating statistics or testimonials; Fabricate claims, statistics, testimonials, or guarantees
  2. Avoid weak CTAs like Submit or Learn More32 of 193 in 15 filesalso worded as Don't use weak CTAs like Submit or Sign Up; avoid weak CTAs like Submit or Sign Up
  3. Don't use exclamation points27 of 193 in 13 filesalso worded as Never use exclamation points; avoid exclamation points
  4. Avoid vague buzzwords like streamline or innovative25 of 193 in 12 filesalso worded as Avoid vague buzzwords like streamline or optimize; avoid buzzwords like streamline, optimize, innovative
  5. Never invent facts, credibility, or customer evidence24 of 193 in 9 filesalso worded as Do not invent facts or evidence; Do not invent facts, credibility, or customer evidence
  6. Do not front-load diary filler in newsletters24 of 193 in 9 filesalso worded as do not front-load newsletter diary filler; Do not front-load newsletters with diary filler
  7. Do not duplicate a second style-analysis pass unless asked20 of 193 in 7 filesalso worded as Do not duplicate a second style-analysis pass; Do not duplicate style analysis unless explicitly asked
  8. No closing questions added only for engagement19 of 193 in 6 filesalso worded as No closing question added only to juice engagement; never add closing questions solely to juice engagement
  9. Don't bury value in qualifications17 of 193 in 8 filesalso worded as Don't bury the value in qualifications; Do not bury value in qualifications
  10. No fake vulnerability arcs15 of 193 in 4 filesalso worded as never write fake vulnerability arcs; Do not add fake vulnerability arcs

What they expect to be installed

  1. brand-voice20 of 193 in 7 files
  2. copy-editing skill10 of 193 in 6 files
  3. web search5 of 193
  4. matplotlib5 of 193 in 3 files
  5. marketing-context skill before writing4 of 193 in 1 file
  6. copy-editing skill after drafting4 of 193 in 1 file
  7. AskUserQuestion4 of 193
  8. pandas4 of 193 in 2 files
  9. WebFetch3 of 193
  10. brain MCP3 of 193 in 1 file

What they ask it to produce

  1. Page copy organized by section37 of 193 in 18 filesalso worded as Full page copy organized by section; Page copy organized by labeled sections
  2. Two to three headline and CTA alternatives37 of 193 in 18 filesalso worded as Headline and CTA alternatives with rationale; Two to three alternatives per headline and CTA
  3. Annotations explaining key copy choices36 of 193 in 17 filesalso worded as Annotations explaining copy choices; annotations explaining key choices
  4. Polished long-form article31 of 193 in 11 filesalso worded as Polished long-form article draft
  5. Page title and meta description30 of 193 in 13 filesalso worded as Meta title and description when relevant; Page title and meta description when relevant
  6. Hard outline with one job per section13 of 193 in 5 files
  7. Skeletal outline8 of 193 in 3 files
  8. Blog post draft8 of 193 in 7 filesalso worded as A blog post draft; publishable blog post draft

When Content writing authors say to reach for one

The situations these authors wrote into their own files, counted out of the same 193 authors, with the skills that name each one

How Content writing skills are built

569 skill directories by 245 authors, read from their repositories’ own file trees 2026-08-05

The middle bundle among those shipping files is 2 files, 15.6 KB beside SKILL.md

Counted by distinct author, same as above, so one author publishing forty template copies counts once. SKILL.md itself is not counted as a file, so a single-file skill is one where that file is the whole skill.

The shape

  1. SKILL.md is the whole skill102 of 245 authors, 308 of 569 skills
  2. files ship beside it143 of 245 authors, 261 of 569 skills
  3. executable scripts ship inside31 of 245 authors, 40 of 569 skills

The folders they converge on

  1. references/95 of 245 authors, 149 of 569 skills
  2. evals/31 of 245 authors, 47 of 569 skills
  3. scripts/31 of 245 authors, 39 of 569 skills
  4. agents/20 of 245 authors, 32 of 569 skills
  5. examples/11 of 245 authors, 14 of 569 skills
  6. templates/11 of 245 authors, 14 of 569 skills

  • Article writing

    loulanyue/awesome-claude-notes/.cursor/skills/article-writing Skill

    264★ repo

    Community-maintained distribution of reusable AI coding agents, commands, skills, hooks, and cross-harness workflows.

  • Andrej karpathy

    IrtezaAsadRizvi/article-writing-skills/andrej-karpathy Skill

    13★ repo

    Article, blog & paper writing prompts and Claude skills modelled on famous engineers and researchers. Works with Claude Code, ChatGPT, Gemini, and any LLM.

  • Anti ai writing humanizer

    daniel-bogale/anti-ai-writing-humanizer/skills/anti-ai-writing-humanizer Skill

    4★ repo

    Humanize AI-written text — a portable agent skill that writes or rewrites prose to remove AI tells. Works in Claude Code, Cursor, Codex, OpenClaw.

  • Article to markdown

    Howie126313/obsidian-vault-kit/skills/article-to-markdown Skill

    3★ repo

    Claude Code plugin for full-lifecycle Obsidian knowledge management — vault lint, Karpathy-style query, Ebbinghaus spaced repetition, article ingestion, and GitHub sync.

  • Copywriting skill

    judicael-s/Copywriting-skill Skill

    3★

    Free agent copywriting skill library with Eddie and Drayton principles, human voice rules, SEO/French/social/career workflows, examples, and tests.

  • Rama copywriting

    RamaAditya49/rama-copywriting Skill

    3★

    Evidence-informed Indonesian and English copywriting skill for AI agents

  • Daftai chinese copywriting

    daftAI2026/daftAI-skills/skills/daftai-chinese-copywriting Skill

    no license2★ repo

  • Cold email copywriting

    bcharleson/cursor-for-gtm-demo/.cursor/skills/cold-email-copywriting Skill

    2★ repo

    Open-source Cursor skills for cold email outreach — deliverability, copywriting, and Instantly CLI

  • Academic essay

    SkillMedev/academic-researcher/skills/academic-essay Skill

    1★ repo

    Literature reviews, systematic reviews, citations, and policy briefs.

  • Copywriting interview

    Vincentzdq/copywriting-interview Skill

    1★

    让 AI 先采访你再动笔的文案访谈 skill｜Interview-first copywriting workflow for Claude Code, Codex & other AI agents

  • Ai newsletter

    RashiD2801/Skills/ai-newsletter Skill

    no license1★ repo

    A growing library of Claude Code slash-command skills; reusable AI agents for research, analysis, development, and automation. Drop into ~/.claude/skills/ and use as /skill-name commands.

  • Tech blog post

    Choi-jae-min/tech-blog-post/.claude/skills/tech-blog-post Skill

    1★ repo

    작업 중 쌓인 기술적 경험을 SEO 최적화된 블로그 글 초안으로

  • Blog post

    busyeugene/content-marketing-skills/blog-post Skill

    1★ repo

    Claude Code Skills for content marketers — briefs, drafts, SEO audits, competitor analysis, publishing

  • Article writing

    vivekkhimani/gtm-tools-template/.agents/skills/article-writing Skill

    1★ repo

    Agent-first GTM operating manual template: positioning, lead pipeline, outreach, playbooks, investor materials + 22 agent skills

  • Cc content atomize

    clever-cc-plugins/cc-content/plugins/cc-content/skills/cc-content-atomize Skill

    0★ repo

    A Claude Code plugin that provides a suite of content creation skills for marketing projects.

  • Article writing

    Proboi-ai/proboi-skills/article-writing Skill

    no license0★ repo

    Open-source Claude Code skills by the Proboi team — humanizer-ru, discovery, and more.

  • Essay mate classics

    Guangke/essay-mate-skills/skills/essay-mate-classics Skill

    0★ repo

    面向初高中学生作文素材整理的 Claude Code Skills（中国古典 + 外国/现代经典）

  • Aeo answer blockifier

    SkillMedev/seo-organic-growth/skills/aeo-answer-blockifier Skill

    0★ repo

    Turn a keyword into ranked, AI-search-ready content — end to end.

  • Curated epub audiobook

    annexiao/read-the-best-first/skills/curated-epub-audiobook Skill

    0★ repo

    Turn any writer's collected essays into an inspiration-ranked audiobook with a local TTS model. A Claude Code skill set.

  • Book compiler

    immeasurablematt/book-compiler/book-compiler Skill

    0★ repo

    Compiles a book's craft/method into an executable Claude skill that runs the method on your writing, instead of a reference you look things up in.

  • Ad copywriting frameworks

    gmmh1/claude-paid-media-skills/skills/ad-copywriting-frameworks Skill

    0★ repo

    98 Claude Skills for paid media & marketing — Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, cross-platform strategy and creative craft.

  • Conversion copywriting

    Chykalophia/cro-research-reporting/skills/conversion-copywriting Skill

    0★ repo

    A Claude / Cowork / Claude Code plugin for CRO audits, deep sourced research, conversion copywriting, positioning, and render-safe reporting.

  • Data storytelling slides

    deepakp999/data-storytelling-slides Skill

    0★

    Reusable Agent Skill for consulting-grade data-storytelling PowerPoint decks. and add these topics: agent-skill, powerpoint, presentations, data-storytelling, consulting, pptxgenjs.

  • Single source content factory

    satishTheLegend/single-source-content-factory Skill

    0★

    Maintains ONE canonical asset as the source of truth and derives every channel atom — blog, newsletter, LinkedIn, X thread, short-video script, email — from it, with traceability and brand-voice gates so nothing drifts.

  • Newsletter program engine

    satishTheLegend/newsletter-program-engine Skill

    0★

    Runs a newsletter as an ongoing program, not a one-off send: positioning & cadence → recurring-issue pipeline → segmentation & subject-line testing → growth loops → performance review feeding the next issue.

  • Website copywriting skill

    cobibean/website-copywriting-skill Skill

    0★

    Hermes-compatible skill for proof-backed, trust-preserving website copywriting.

  • Blog writing workflow

    axiom-wang/Axiom_Skills_Created/blog-writing-workflow Skill

    no license0★ repo

    Personal AI Agent Skills collection for Cursor and Claude Code

  • Tech blog writing

    Hyacehila/tech-blog-writing Skill

    0★

    中文技术博客与工程文章写作 Agent Skill，支持多轮共创、结构重构、润色、事实核查、发布检查与独立审稿。

  • Max copywriting skill

    Max052900/max-copywriting-skill/skills/max-copywriting-skill Skill

    0★ repo

    参考稿二创 Agent Skill：倒推选题、行业迁移、双子代理 DBS 联审与流程凭据校验

  • Write like me

    DeepakGanapathi97/write-like-me/skills/write-like-me Skill

    0★ repo

    Makes AI-drafted prose read like a human wrote it — strips AI-writing tells and matches your own voice. Installs for Claude Code, Cursor, Codex CLI, and Gemini CLI.

  • Newsletter growth mcp

    closermethod/newsletter-growth-mcp/io.github.closermethod/newsletter-growth-mcp MCP server

    no license0★ repo

    Newsletter growth loops, welcome-sequence architecture, subject-line and list-metric guidance.

  • Newsletter commerce mcp

    teamsincetoday/newsletter-commerce-mcp/io.github.teamsincetoday/newsletter-commerce-mcp MCP server

    no license0★ repo

    Extract shoppable products from newsletter content with affiliate signals.

  • Blog post

    AlemTuzlak/skills/skills/blog-post Skill

    no license38★ repo

    Personal AI agent skills for Claude Code, Copilot, Codex, Gemini & Cursor — turn a PR or idea into marketing content, technical Slidev presentations, courses, changelogs, and rendered videos.

  • Chinese copywriting linter

    hankunpeng/skills/skills/chinese-copywriting-linter Skill

    36★ repo

    A collection of custom AI agent skills for Google Antigravity and the open agent skills ecosystem.

  • Content engine

    EAIconsulting/cowork-skills-library/skills/content-engine Skill

    no license22★ repo

    21 Claude Cowork skills: beginner to power user in 18 minutes. Free forever. By Everyday AI.

  • Hormozi content copywriting

    Wrenbjor/Hormozi-Marketing-Agent-Skills/plugins/hormozi-marketing-skills/skills/hormozi-content-copywriting Skill

    5★ repo

  • Arabic content producer

    smeseik-ai/arabic-content-studio/skills/arabic-content-producer Skill

    no license5★ repo

    Professional Claude Skills for Arabic content teams — production, culture, SEO, brand voice, logo design a community initiative by Viral

  • Career copywriting

    judicael-s/Copywriting-skill/skills/career-copywriting Skill

    3★ repo

    Free agent copywriting skill library with Eddie and Drayton principles, human voice rules, SEO/French/social/career workflows, examples, and tests.

  • Content repurposing

    Solonnikov/agent-skills/skills/content-repurposing Skill

    no license2★ repo

    Public collection of agent skills — reusable capabilities, prompts, and workflows for Claude Code and other agentic coding tools.

  • Humanizer

    codingrajan/humanizer-skills/skills/humanizer Skill

    no license1★ repo

  • Tech blog post

    Choi-jae-min/tech-blog-post/.codex/skills/tech-blog-post Skill

    1★ repo

    작업 중 쌓인 기술적 경험을 SEO 최적화된 블로그 글 초안으로

  • Article writing

    lunrenyi/ai-agent.sh/.claude/skills/article-writing Skill

    1★ repo

    AI Agent 学习仓库

  • Content repurposer

    celeryhq/simplified-ai/skills/content-repurposer Skill

    1★ repo

  • Sharp copywriting

    zhouhuijia/sharp-skills/skills/sharp-copywriting Skill

    no license1★ repo

    AI Agent 品控规则合集。Stop AI slop — 六个模块，七平台兼容，一行命令安装。

  • Newsletter digest

    markhamsquareventures/learn-ai-with-nick-plugins/learn-ai-with-nick/skills/newsletter-digest Skill

    0★ repo

    A set of Claude Code skills for daily productivity. Built for the Learn AI with Nick community.

  • Essay mate modern

    Guangke/essay-mate-skills/skills/essay-mate-modern Skill

    0★ repo

    面向初高中学生作文素材整理的 Claude Code Skills（中国古典 + 外国/现代经典）

  • Ghostwriter

    SkillMedev/fiction-writers-room/skills/ghostwriter Skill

    0★ repo

    Scenes, voice, and structure — the craft of long-form storytelling.

  • Local newsletter operator

    Get-Maito/newsletter-skills/skills/local-newsletter/local-newsletter-operator Skill

    0★ repo

    Open-source agent skills for newsletter operators.

  • Copywriting

    bobmmao/agent-workflow-skills/skills/content/copywriting Skill

    0★ repo

    Open-source agent workflow skills and governance templates

  • Personal blog writing coach

    axiom-wang/Axiom_Skills_Created/personal-blog-writing-coach Skill

    no license0★ repo

    Personal AI Agent Skills collection for Cursor and Claude Code

  • Essay humanizer

    aoli0919/human-writing-skills/skills/essay-humanizer Skill

    0★ repo

    Skills for making learning notes, essays, and social posts sound human, concrete, and low AI-flavor.

  • Blog post

    nexu-io/open-design/design-templates/blog-post Skill

    85,608★ repo

    🎨 The open-source Claude Design alternative. 🖥️ Local-first desktop app. 🖼️ Your coding agent becomes the design engine: prototypes, landing pages, dashboards, slides, images & video — real files, HTML/PDF/PPTX/MP4 export. 🤖 Claude Code / Codex / Cursor / Gemini / OpenCode / Qwen & 20+ CLIs via BYOK.

  • Blog post

    nexu-io/open-design/plugins/_official/examples/blog-post Skill

    85,608★ repo

    🎨 The open-source Claude Design alternative. 🖥️ Local-first desktop app. 🖼️ Your coding agent becomes the design engine: prototypes, landing pages, dashboards, slides, images & video — real files, HTML/PDF/PPTX/MP4 export. 🤖 Claude Code / Codex / Cursor / Gemini / OpenCode / Qwen & 20+ CLIs via BYOK.

  • Copywriting

    nexu-io/open-design/skills/copywriting Skill

    85,608★ repo

    🎨 The open-source Claude Design alternative. 🖥️ Local-first desktop app. 🖼️ Your coding agent becomes the design engine: prototypes, landing pages, dashboards, slides, images & video — real files, HTML/PDF/PPTX/MP4 export. 🤖 Claude Code / Codex / Cursor / Gemini / OpenCode / Qwen & 20+ CLIs via BYOK.

  • Blog writing guide

    sickn33/agentic-awesome-skills/plugins/agentic-awesome-skills-claude/skills/blog-writing-guide Skill

    44,658★ repo

    AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 1,987+ agentic skills. Includes CLI, local MCP, catalog, plugins, and Workbench.

  • Copywriting psychologist

    sickn33/agentic-awesome-skills/plugins/agentic-awesome-skills-claude/skills/copywriting-psychologist Skill

    44,658★ repo

    AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 1,987+ agentic skills. Includes CLI, local MCP, catalog, plugins, and Workbench.

  • Copywriting

    sickn33/agentic-awesome-skills/plugins/agentic-awesome-skills-claude/skills/copywriting Skill

    44,658★ repo

    AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 1,987+ agentic skills. Includes CLI, local MCP, catalog, plugins, and Workbench.

  • Crossframe essay

    sickn33/agentic-awesome-skills/plugins/agentic-awesome-skills-claude/skills/crossframe-essay Skill

    44,658★ repo

    AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 1,987+ agentic skills. Includes CLI, local MCP, catalog, plugins, and Workbench.

  • Data storytelling

    sickn33/agentic-awesome-skills/plugins/agentic-awesome-skills-claude/skills/data-storytelling Skill

    44,658★ repo

    AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 1,987+ agentic skills. Includes CLI, local MCP, catalog, plugins, and Workbench.

  • Developer newsletter

    sickn33/agentic-awesome-skills/plugins/agentic-awesome-skills-claude/skills/developer-newsletter Skill

    44,658★ repo

    AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 1,987+ agentic skills. Includes CLI, local MCP, catalog, plugins, and Workbench.

All 634 in the catalog