Event promo

Skill alectivism/organization-ai-skills/org-content/skills/event-promo

Claude Code / claude.ai Agent Skills for organizational knowledge work — marketing, comms, research, ops. Install: npx skills add alectivism/organization-ai-skills

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npx -y skills add alectivism/organization-ai-skills --skill event-promo

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Promotional content for your organization's events — email invitations, social posts, one-pagers, and speaker or sponsor outreach. Use for "promote [event name]", "write event copy", "event invitation for", or "sell sheet for [event]".

SKILL.md

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Template skill. Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.

Event Promotion — [YOUR ORGANIZATION] Events

[YOUR ORGANIZATION] Event Portfolio

[FLAGSHIP EVENT NAME — e.g., "Annual Summit"]

What: [one-sentence description — what kind of event, who attends]
When: [date or cadence]
Where: [location]
Scale: [expected attendees, sponsors, speakers]
Pitch: [2-3 sentence value proposition for attendees]
Key selling points: [bullet the 2-3 most compelling differentiators]

[EVENT 2 NAME — e.g., "Executive Roundtable"]

What: [description]
When: [date or cadence]
Where: [location]
Scale: [size, exclusivity level]
Pitch: [value proposition]
Key selling points: [differentiators]

[EVENT 3 NAME — e.g., "Annual Awards Program"]

What: [description]
Pitch: [value proposition for nominees/sponsors]
Key selling points: [differentiators]

[Add more events as needed]

Promotion Formats

Email Invitation

Subject line: benefit-focused, include event name
Body: 3-paragraph max (what, why you, CTA)
Include: date, location, registration link
For exclusive events: emphasize limited capacity and peer-caliber environment

Social Post

Lead with the value proposition, not the event name
Include key stats (attendee count, past NPS, partner count if impressive)
Use event-specific hashtags

One-Pager / Sell Sheet

Header: event name + tagline
Key stats in callout boxes
Agenda highlights (3-5 bullets)
Testimonial quote from past attendee (if available)
Registration CTA with deadline

Speaker/Sponsor Outreach

Lead with audience quality and reach
Include audience demographics (seniority, industry, company size)
Reference past speakers or sponsors by name if public and relevant
Be specific about what they get (speaking slot, visibility, data, access)

Process

Identify which event and which promotional format
Confirm target audience (current members/customers, prospects, sponsors, speakers, media)
Draft content with event-specific messaging
Include all logistics (date, location, registration link)
Present for review — always confirm before sending or posting