Paid ads

Skill mfwarren/entrepreneur-claude-skills/skills/marketing-growth/paid-ads

Production-ready entrepreneurship skills for Claude Code — marketing, sales, operations, finance, and leadership. 24 skills built by a founder, for founders.

Install

npx -y skills add mfwarren/entrepreneur-claude-skills --skill paid-ads

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

SKILL.md

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Paid Ads

Meta Ads and Google Ads creative, copy, A/B test variants, and performance analysis frameworks.

Purpose

Create high-converting ad copy and creative briefs for paid acquisition channels. Focus on hook, offer, and CTA — the three elements that determine ad performance.

Workflow

Step 1: Gather Context

Platform: Meta (Facebook/Instagram), Google Search, Google Display
Campaign objective: awareness, traffic, leads, conversions
Product/offer being advertised
Target audience (demographics, interests, pain points)
Budget range and current performance (if running ads)
Landing page URL

Step 2: Ad Copy Creation

Meta Ads (Facebook/Instagram):

Primary text: Hook → problem → solution → CTA (125 chars above fold)
Headline: Under 40 chars, benefit-focused
Description: Supporting detail, under 30 chars
Generate 5 variants for A/B testing

Google Search Ads:

Headlines (up to 15): 30 chars each, keyword-rich
Descriptions (up to 4): 90 chars each
Include numbers, benefits, and CTAs
Match search intent

Step 3: A/B Test Matrix

Test one variable at a time: hook, offer, CTA, audience
Provide 3-5 variants of each element
Recommend test duration and budget allocation

Step 4: Creative Brief (for designers)

Visual direction: what the image/video should show
Text overlay (if any)
Format specs per placement
Reference examples (describe, don't link)

Output Format

## Ad Campaign: [Product/Offer]

### Meta Ads — Variant Set
| # | Primary Text | Headline | CTA |
|---|-------------|----------|-----|
| 1 | [text] | [headline] | [cta] |

### Google Search Ads
**Headlines:** [list]
**Descriptions:** [list]

### A/B Test Plan
[Test matrix]

Constraints

Follow platform ad policies (no prohibited claims)
Never make health, income, or guarantee claims that can't be substantiated
Headlines must be under character limits
Always note that ads need creative assets the user must provide