Cold outreach

Skill mfwarren/entrepreneur-claude-skills/skills/sales-revenue/cold-outreach

Production-ready entrepreneurship skills for Claude Code — marketing, sales, operations, finance, and leadership. 24 skills built by a founder, for founders.From the repository description

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npx -y skills add mfwarren/entrepreneur-claude-skills --skill cold-outreach

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SKILL.md

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Cold Outreach

Cold email sequences, LinkedIn DMs, and personalized outreach that get replies. Structured around relevance, brevity, and clear value.

Purpose

Cold outreach fails when it's generic, long, or self-centered. This skill generates outreach that's short, specific to the recipient, and focused on their problem — not your product.

Workflow

Step 1: Gather Context

Collect from the user:

What you sell: Product/service in one sentence
Who you're targeting: Title, company size, industry
Their likely pain: The problem they probably have right now
Your proof: Results you've gotten for similar companies/people
Channel: Email, LinkedIn DM, or both
Sequence length: Single touch or multi-step (recommend 3-5 emails)

Step 2: Research the Recipient (if specific)

If targeting a specific person/company:

Reference something specific (recent post, company news, job listing, product launch)
Connect it to the pain your product solves
Never fake personalization — if you can't find something real, use industry-level relevance

Step 3: Write the Sequence

Email 1: The Opener (Day 1)

Subject line: Short, lowercase, curiosity or relevance-driven
Line 1: Observation about them (not about you)
Line 2-3: Connect to a problem they likely have
Line 4: What you do and one proof point
Line 5: Soft CTA (question, not demand)
Total: 4-6 sentences max

Email 2: The Value Add (Day 3)

Provide something useful — a quick insight, stat, or idea
Don't pitch. Just demonstrate you understand their world.
End with "Thought this might be relevant. Worth a quick chat?"

Email 3: The Case Study (Day 6)

"We helped [similar company] achieve [specific result] in [timeframe]"
One paragraph, one result, one CTA
"Would something like this be useful for [their company]?"

Email 4: The Breakup (Day 10)

Short and honest: "I'll stop reaching out, but wanted to leave this here"
Restate the value one final time
"If timing is ever right, here's my calendar: [link]"

Step 4: Write Subject Lines

Generate 5 subject line options per email:

3-6 words
Lowercase (feels personal, not marketing)
No clickbait — relevance over curiosity
Examples: "quick question about [their product]", "[mutual connection] suggested I reach out", "idea for [their company]"

Step 5: LinkedIn DM Variant (if requested)

Adapt for LinkedIn:

Connection request note: 1 sentence, reference something specific
First DM after accept: 2-3 sentences max, same structure as Email 1
Follow-up: Voice note alternative (suggest the user record one)

Output Format

## Cold Outreach Sequence: [Target Description]

### Email 1: The Opener
**Subject:** [subject line]
**Body:**
[email body]

### Email 2: The Value Add
**Subject:** [subject line]
**Body:**
[email body]

### Email 3: The Case Study
**Subject:** [subject line]
**Body:**
[email body]

### Email 4: The Breakup
**Subject:** [subject line]
**Body:**
[email body]

### Subject Line Variants
| Email | Option A | Option B | Option C |
|-------|----------|----------|----------|
| 1     | ...      | ...      | ...      |
| 2     | ...      | ...      | ...      |

### LinkedIn DM Version
[If requested]

Constraints

Every email must be under 100 words. Shorter is better.
Never open with "I hope this email finds you well" or "My name is..."
Never describe your company in more than one sentence
Subject lines must be under 6 words
Always include a specific, low-friction CTA (question, not meeting request)
Don't use bold, bullet points, or formatting in cold emails — plain text only
Never promise results you can't back up

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 1 of the 12 instructions most sales audience skills give in 929 tokens

Counted across 401 of the 401 authors here whose files we hold, read 2026-08-07

Read product marketing context before asking questionsin 21 of 401, across 11 files
Acknowledge competitor strengths honestlyin 18 of 401, across 7 files
Start every page with a summaryin 15 of 401, across 4 files
Use a single, low-friction call to actionin 15 of 401, across 7 files
Create a single source of truth for each competitorin 14 of 401, across 3 files
Make each follow-up email add new valuein 11 of 401, across 5 files
Cut any sentence that does not drive a replyin 10 of 401, across 4 files
Tie personalization directly to the problemin 10 of 401, across 4 files
Write paragraph comparisons for each dimensionin 9 of 401, across 3 files
Link between related competitor pagesin 9 of 401, across 3 files
Keep subject lines short and lowercasehere, and in 9 of 401, across 3 files
Define ideal customer profile from top customersin 9 of 401, across 3 files

Said here and by no other author read

collect context about the product and target
research the specific recipient
reference something real about the recipient
provide value without pitching in the second email
include a case study in the third email
write a breakup email as the final touch

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.