Email campaigns

Skill mfwarren/entrepreneur-claude-skills/skills/marketing-growth/email-campaigns

Production-ready entrepreneurship skills for Claude Code — marketing, sales, operations, finance, and leadership. 24 skills built by a founder, for founders.

Install

npx -y skills add mfwarren/entrepreneur-claude-skills --skill email-campaigns

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

SKILL.md

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Email Campaigns

Welcome sequences, launch campaigns, re-engagement flows, and segmentation strategy.

Purpose

Email is the highest-ROI marketing channel for most businesses. This skill creates structured email sequences with clear goals, not one-off blasts.

Workflow

Step 1: Gather Context

Campaign type: welcome, launch, nurture, re-engagement, abandoned cart, winback
Product/offer being promoted
Audience segment
Current list size and engagement
Email platform (for formatting constraints)

Step 2: Sequence Design

Define the campaign goal (sale, engagement, activation)
Map the sequence: number of emails, timing, triggers
For each email: subject line, preview text, body, CTA
Segment logic: who gets what and when

Step 3: Write Emails

Each email follows:

Subject line: Under 50 chars, curiosity or benefit-driven
Preview text: Complements (doesn't repeat) the subject
Opening line: Personal, relevant, no throat-clearing
Body: One idea per email, conversational tone
CTA: Single, clear action
P.S.: Optional — use for urgency or secondary offer

Step 4: Segmentation Recommendations

New vs. returning customers
Engaged vs. cold subscribers
Purchase history segments
Behavioral triggers (opened, clicked, visited)

Output Format

## Email Campaign: [Type] — [Product/Offer]

### Sequence Overview
| # | Email | Send Day | Goal |
|---|-------|----------|------|
| 1 | [Name] | Day 0 | [Goal] |
| 2 | [Name] | Day 2 | [Goal] |

### Email 1: [Name]
**Subject:** [subject]
**Preview:** [preview text]
**Body:**
[email content]
**CTA:** [action]

Constraints

One CTA per email — never compete with yourself
Subject lines under 50 characters
Emails under 200 words (exception: launch/story emails)
Never use deceptive subject lines (fake RE:, misleading urgency)
Include unsubscribe reference as a best practice note