Competitive analysis

Skill mfwarren/entrepreneur-claude-skills/skills/product-strategy/competitive-analysis

Production-ready entrepreneurship skills for Claude Code — marketing, sales, operations, finance, and leadership. 24 skills built by a founder, for founders.

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npx -y skills add mfwarren/entrepreneur-claude-skills --skill competitive-analysis

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SKILL.md

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Competitive Analysis

Competitor teardowns, SWOT analysis, positioning maps, and differentiation strategy.

Purpose

Understand your competitive landscape to find positioning gaps and defensible advantages. Not to copy competitors, but to find where they're weak.

Workflow

Step 1: Gather Context

Your product/service
Known competitors (direct and indirect)
Your current positioning
What you think your advantage is

Step 2: Competitor Mapping

For each competitor:

What they offer, who they target, how they price
Their messaging and positioning
Strengths (what they do well)
Weaknesses (customer complaints, gaps, limitations)
Customer reviews and sentiment

Step 3: SWOT Analysis

	Helpful	Harmful
Internal	Strengths	Weaknesses
External	Opportunities	Threats

Step 4: Positioning Map

Plot competitors on 2 key dimensions (e.g., price vs. quality, simple vs. feature-rich). Identify white space.

Step 5: Differentiation Strategy

What can you do that they can't or won't?
What customer segment are they ignoring?
Where is the market headed that they're not building for?

Output Format

## Competitive Analysis: [Your Product] vs. Market

### Competitor Profiles
[Per-competitor breakdown]

### SWOT
[Matrix]

### Positioning Map
[2x2 analysis]

### Recommended Differentiation
[Strategy]

Constraints

Don't fabricate competitor data — note what's estimated vs. verified
Focus on actionable insights, not comprehensive catalogs
Positioning should be based on real advantages, not aspirational claims