Ad copy
Full-stack Claude Code pack for marketers: FTC claim-substantiation, CAN-SPAM, deliverability, privacy & no-fabricated-metrics guardrails + skills for positioning, ad copy, landing pages, email, SEO, A/B tests & analytics, loops & review agents. Not legal advice.
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Write paid ad copy for Google, Meta, or LinkedIn - hooks, headlines, primary text, and CTAs - matched to platform specs and the offer. Use when creating ads for a campaign.
SKILL.md
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ad-copy
Stop the scroll / win the click, then keep the promise on the landing page.
Process
- Anchor: persona pain, the offer, the one message (
value-prop), and the destination (message-match!). - Hook on the outcome or pain - lead with what they get, not your brand name.
- Write to platform format:
- Google Search: multiple headlines (<=30 chars) + descriptions (<=90); keyword-relevant, benefit-led, 1 CTA.
- Meta: primary text (hook first line), headline, description; thumb-stopping, native tone.
- LinkedIn: professional, outcome + credibility, B2B-aware.
- Variations to test: different angles (pain, outcome, social proof, urgency-but-honest) - hand to
ab-test. - One clear CTA.
Output
- Ad variations per platform (with char counts), each with the angle it tests, plus the matching landing message.
Guardrails
- Substantiate claims ("#1", "guaranteed") or cut them -
claim-guard/truth-claims. - Honest urgency only (no fake countdowns). Message must match the landing page.
- Follow each platform's ad policies (prohibited/restricted claims).