Competitor analysis
Full-stack Claude Code pack for marketers: FTC claim-substantiation, CAN-SPAM, deliverability, privacy & no-fabricated-metrics guardrails + skills for positioning, ad copy, landing pages, email, SEO, A/B tests & analytics, loops & review agents. Not legal advice.
npx -y skills add m-binimran/marketing-pack --skill competitor-analysisAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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What its author says it does
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Analyze competitors - positioning, messaging, offers, channels, and gaps - to sharpen your own strategy. Use when entering a market, repositioning, or planning a campaign.
SKILL.md
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competitor-analysis
Understand the field so you can stake out ground only you can own.
Process
- Pick the set: direct competitors + the real alternative (incl. "do nothing" / a spreadsheet).
- Analyze each (from real, public sources - their site, ads, pricing, reviews):
- Positioning + core message, target, differentiator claimed.
- Offer/pricing model, primary channels, content/SEO presence.
- Strengths, weaknesses, and what customers praise/complain about (reviews).
- Find the gap: an underserved segment, an unmet need, a message no one owns, a channel they ignore.
- Position against it (
positioning) - don't copy the leader; differentiate.
Output
- A comparison table (positioning / offer / channels / strengths / weaknesses) + the gap and your angle.
Guardrails
- Use real, verifiable public info; mark anything unconfirmed
[verify]- don't fabricate competitor facts. - Comparative claims about competitors must be truthful and substantiated (legal risk) -
truth-claims; be careful using competitor trademarks in ads.