Competitor analysis
Analyze competitors - positioning, messaging, offers, channels, and gaps - to sharpen your own strategy. Use when entering a market, repositioning, or planning a campaign.From its SKILL.md
npx -y skills add m-binimran/marketing-pack --skill competitor-analysisAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
SKILL.md
1.3 KB, 252 tokens by cl100k_base, as published. Nobody here has run it
competitor-analysis
Understand the field so you can stake out ground only you can own.
Process
- Pick the set: direct competitors + the real alternative (incl. "do nothing" / a spreadsheet).
- Analyze each (from real, public sources - their site, ads, pricing, reviews):
- Positioning + core message, target, differentiator claimed.
- Offer/pricing model, primary channels, content/SEO presence.
- Strengths, weaknesses, and what customers praise/complain about (reviews).
- Find the gap: an underserved segment, an unmet need, a message no one owns, a channel they ignore.
- Position against it (
positioning) - don't copy the leader; differentiate.
Output
- A comparison table (positioning / offer / channels / strengths / weaknesses) + the gap and your angle.
Guardrails
- Use real, verifiable public info; mark anything unconfirmed
[verify]- don't fabricate competitor facts. - Comparative claims about competitors must be truthful and substantiated (legal risk) -
truth-claims; be careful using competitor trademarks in ads.
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.