Campaign brief
Full-stack Claude Code pack for marketers: FTC claim-substantiation, CAN-SPAM, deliverability, privacy & no-fabricated-metrics guardrails + skills for positioning, ad copy, landing pages, email, SEO, A/B tests & analytics, loops & review agents. Not legal advice.
npx -y skills add m-binimran/marketing-pack --skill campaign-briefAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
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What its author says it does
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Write a campaign brief - objective, audience, message, channels, offer, budget, and success metrics. Use when planning any marketing campaign before producing assets.
SKILL.md
1.1 KB, as published. Nobody here has run it
campaign-brief
The one-pager that aligns everyone before money and time get spent.
Cover
- Objective & KPI: the one goal and how it's measured (a real target number).
- Audience: the persona/segment (
icp-persona). - Core message & offer: the single message (
value-prop) and the offer/CTA. - Channels: where and why (paid/email/content/social/SEO) - match to where the audience is.
- Assets needed: the deliverable list per channel.
- Budget & timeline: spend, flight dates, owner.
- Measurement: what you'll track, the baseline, and what "success" is.
Output
- A filled campaign brief (template: CAMPAIGN-BRIEF): objective+KPI, audience, message, channels, assets, budget, timeline, measurement.
Guardrails
- One objective + one core message; don't try to do everything in one campaign.
- KPI target is realistic and measurable; metrics are real, not aspirational fiction.