Campaign brief
Write a campaign brief - objective, audience, message, channels, offer, budget, and success metrics. Use when planning any marketing campaign before producing assets.From its SKILL.md
npx -y skills add m-binimran/marketing-pack --skill campaign-briefAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
SKILL.md
1.1 KB, 234 tokens by cl100k_base, as published. Nobody here has run it
campaign-brief
The one-pager that aligns everyone before money and time get spent.
Cover
- Objective & KPI: the one goal and how it's measured (a real target number).
- Audience: the persona/segment (
icp-persona). - Core message & offer: the single message (
value-prop) and the offer/CTA. - Channels: where and why (paid/email/content/social/SEO) - match to where the audience is.
- Assets needed: the deliverable list per channel.
- Budget & timeline: spend, flight dates, owner.
- Measurement: what you'll track, the baseline, and what "success" is.
Output
- A filled campaign brief (template: CAMPAIGN-BRIEF): objective+KPI, audience, message, channels, assets, budget, timeline, measurement.
Guardrails
- One objective + one core message; don't try to do everything in one campaign.
- KPI target is realistic and measurable; metrics are real, not aspirational fiction.
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.