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Icp persona

Skill m-binimran/marketing-pack/skills/icp-persona

Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions.From its SKILL.md

Install
npx -y skills add m-binimran/marketing-pack --skill icp-persona

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

  • 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

1.2 KB, 245 tokens by cl100k_base, as published. Nobody here has run it

icp-persona

You can't write persuasively for "everyone." Define the one person you're talking to.

ICP (account-level, esp. B2B)

  • Firmographics: industry, size, geography, tech/stage; triggers that make them a fit; disqualifiers.

Persona (person-level)

  1. Role & context: title, what they own, how they're measured.
  2. Pains & goals: the problem in their words; the outcome they want.
  3. Objections & fears: why they hesitate; what could go wrong for them.
  4. Buying journey: how they discover, evaluate, and decide; who else is involved.
  5. Attention: channels, content, communities, and language they actually use.

Output

  • A one-page ICP + persona: fit criteria, pains/goals, objections, journey, channels, and "voice of customer" phrases to reuse in copy.

Guardrails

  • Ground it in real research/data where possible; mark assumptions [verify] (truth-telling).
  • Use the customer's language, not internal jargon. One persona per asset.

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

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