Icp persona
Full-stack Claude Code pack for marketers: FTC claim-substantiation, CAN-SPAM, deliverability, privacy & no-fabricated-metrics guardrails + skills for positioning, ad copy, landing pages, email, SEO, A/B tests & analytics, loops & review agents. Not legal advice.
npx -y skills add m-binimran/marketing-pack --skill icp-personaAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions.
SKILL.md
1.2 KB, as published. Nobody here has run it
icp-persona
You can't write persuasively for "everyone." Define the one person you're talking to.
ICP (account-level, esp. B2B)
- Firmographics: industry, size, geography, tech/stage; triggers that make them a fit; disqualifiers.
Persona (person-level)
- Role & context: title, what they own, how they're measured.
- Pains & goals: the problem in their words; the outcome they want.
- Objections & fears: why they hesitate; what could go wrong for them.
- Buying journey: how they discover, evaluate, and decide; who else is involved.
- Attention: channels, content, communities, and language they actually use.
Output
- A one-page ICP + persona: fit criteria, pains/goals, objections, journey, channels, and "voice of customer" phrases to reuse in copy.
Guardrails
- Ground it in real research/data where possible; mark assumptions
[verify](truth-telling). - Use the customer's language, not internal jargon. One persona per asset.