Pricing strategy

Skill mfwarren/entrepreneur-claude-skills/skills/sales-revenue/pricing-strategy

Production-ready entrepreneurship skills for Claude Code — marketing, sales, operations, finance, and leadership. 24 skills built by a founder, for founders.

Install

npx -y skills add mfwarren/entrepreneur-claude-skills --skill pricing-strategy

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

SKILL.md

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Pricing Strategy

Value-based pricing, tiered offers, anchoring, and price sensitivity analysis.

Purpose

Price is the most powerful lever for profitability. A 10% price increase typically adds more to the bottom line than a 10% increase in volume. This skill helps founders price based on value, not cost.

Workflow

Step 1: Gather Context

Product/service description
Current pricing (if any)
Target customer and their budget
Competitor pricing
Cost structure (COGS, delivery costs)
Business model (subscription, one-time, usage)

Step 2: Pricing Model Selection

Value-based: Price based on outcome delivered (best for most businesses)
Cost-plus: Price = cost + margin (commodity markets only)
Competitor-based: Price relative to alternatives
Usage-based: Price scales with consumption
Recommend the best model for their situation

Step 3: Tier Design

Most businesses benefit from 3 tiers:

Starter/Basic: Low price, limited features — exists to anchor
Professional/Growth: Mid price, best value — this is what you want them to buy
Enterprise/Premium: High price, everything — exists to make middle look reasonable

For each tier: name, price, features, and who it's for.

Step 4: Pricing Psychology

Anchoring: Show highest price first
Charm pricing ($97 vs $100) for B2C
Round pricing ($500, not $497) for B2B/premium
Decoy effect: Make the middle tier obviously best value
Payment plans to reduce perceived cost

Step 5: Price Sensitivity Testing

Van Westendorp questions (too cheap, cheap, expensive, too expensive)
Suggest A/B testing approach for digital products
Grandfather existing customers vs. immediate change

Output Format

## Pricing Strategy: [Product]

### Recommended Model
[Model type and rationale]

### Tier Structure
| Tier | Price | Key Features | Target Customer |
|------|-------|--------------|----------------|
| [Basic] | $X/mo | ... | ... |
| [Pro] | $X/mo | ... | ... |
| [Enterprise] | $X/mo | ... | ... |

### Psychology Tactics
[Applied techniques]

### Implementation Recommendations
[How to roll out the pricing]

Constraints

Never suggest pricing below cost without an explicit strategy (loss leader, land-and-expand)
Always consider the customer's willingness to pay, not just the founder's desired price
Note that pricing is iterative — recommend starting point, not permanent decision
Flag if the user's market is too price-sensitive for value-based pricing