Offer creation

Offer Creation

Build irresistible offers using the $100M Offers framework. Structure value stacks, guarantees, bonuses, and pricing that make saying "no" feel irrational.

Purpose

Most founders sell a product. Great founders sell an offer. This skill walks through the complete process of turning a product or service into a "grand slam offer" — one where the perceived value so far exceeds the price that buying becomes the obvious choice.

Workflow

Step 1: Define the Dream Outcome

Ask the user:

• What does your customer want more than anything? (The dream outcome, not your product)
• How long does it currently take them to get there?
• What have they already tried that failed?
• What's the biggest risk they perceive in buying?

Step 2: Apply the Value Equation

Value = (Dream Outcome x Perceived Likelihood of Achievement) /
        (Time Delay x Effort & Sacrifice)

For maximum value, work all four levers:

1. Increase Dream Outcome — Make the end result bigger, more specific, more desirable
2. Increase Perceived Likelihood — Add proof, guarantees, credentials, case studies
3. Decrease Time Delay — Faster results, quick wins, immediate access
4. Decrease Effort & Sacrifice — Done-for-you, templates, automation, simplicity

Step 3: Build the Value Stack

List every component of the offer. For each, define:

Component	What It Is	Value to Customer
Core offer	The main product/service	$X,XXX
Bonus 1	Accelerator, template, tool	$XXX
Bonus 2	Access, community, support	$XXX
Bonus 3	Speed/convenience upgrade	$XXX
Total Value		$XX,XXX
Price		$X,XXX

The stack should make the price feel absurdly low compared to total value. Aim for 10:1 value-to-price ratio minimum.

Step 4: Design the Guarantee

Choose a guarantee type:

• Unconditional — "Full refund, no questions asked, 30 days"
• Conditional — "Do X, Y, Z and if you don't get [result], full refund"
• Anti-guarantee — "This is NOT for everyone. We're selective." (scarcity play)
• Performance — "We'll work for free until you hit [metric]"
• Reversed risk — "Keep the bonuses even if you refund"

The best guarantee addresses the customer's #1 fear directly.

Step 5: Name the Offer

The name should communicate the result, not the mechanism:

• Bad: "Marketing Consulting Package"
• Good: "The 90-Day Revenue Accelerator"
• Bad: "SEO Service"
• Good: "Page One in 60 Days"

Formula: [Timeframe] + [Dream Outcome] + [Container Word] Examples: "System", "Accelerator", "Blueprint", "Engine", "Formula"

Step 6: Set the Price

Pricing principles:

• Price on value delivered, not time spent
• The price should feel like a fraction of the outcome
• If no one says "that's expensive," you're too cheap
• Include payment plan options to reduce friction (not discount)
• Never compete on price — compete on value

Step 7: Write the Offer Summary

Produce a complete offer one-pager the user can put on a sales page, pitch deck, or proposal.

Output Format

## [Offer Name]

### The Problem
[1-2 sentences on the pain point]

### The Dream Outcome
[What the customer gets — specific, measurable]

### What's Included

**Core: [Core Product/Service Name]** (Value: $X,XXX)
[Description]

**Bonus 1: [Name]** (Value: $XXX)
[Description]

**Bonus 2: [Name]** (Value: $XXX)
[Description]

**Bonus 3: [Name]** (Value: $XXX)
[Description]

### Total Value: $XX,XXX
### Your Investment: $X,XXX

### Guarantee
[Guarantee statement]

### Who This Is For
- [Ideal customer trait 1]
- [Ideal customer trait 2]
- [Ideal customer trait 3]

### Who This Is NOT For
- [Disqualifier 1]
- [Disqualifier 2]

Constraints

• Never create offers with fake or inflated value numbers — every value claim must be defensible
• Don't stack bonuses that are irrelevant to the core outcome
• Guarantees must be ones the user can actually honor
• Pricing should be realistic for the user's market and business stage
• Always note if an offer element is aspirational vs. something they can deliver today