Landing pages

Skill mfwarren/entrepreneur-claude-skills/skills/product-strategy/landing-pages

Production-ready entrepreneurship skills for Claude Code — marketing, sales, operations, finance, and leadership. 24 skills built by a founder, for founders.

Install

npx -y skills add mfwarren/entrepreneur-claude-skills --skill landing-pages

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SKILL.md

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Landing Pages

High-converting landing page wireframes, copy, and CRO recommendations.

Purpose

Create landing page structures that convert visitors into leads or customers. Combine persuasive copy with proven layout patterns.

Workflow

Step 1: Gather Context

Goal: lead capture, product sale, sign up, demo request
Traffic source: paid ads, organic, email, social
Target audience
Key offer/value prop
Current conversion rate (if exists)

Step 2: Page Structure

Standard high-converting layout:

Hero Section: Headline + subheadline + CTA + social proof
Problem Section: Agitate the pain they're experiencing
Solution Section: How your product solves it (benefits, not features)
Social Proof: Testimonials, logos, case study snippets, numbers
How It Works: 3-step process (simplify complexity)
Features/Benefits: What they get (benefit-led, not feature-led)
Pricing/Offer: Clear pricing or offer details
FAQ: Address top 5 objections
Final CTA: Repeat the primary call to action
Risk Reversal: Guarantee, free trial, easy cancellation

Step 3: Write the Copy

For each section, write:

Headline and body text
CTA button text (action-specific: "Start free trial" not "Submit")
Supporting copy (testimonial suggestions, proof points)

Step 4: CRO Recommendations

Remove navigation (for dedicated landing pages)
Single CTA — don't offer multiple paths
Mobile-first copy (short paragraphs, large buttons)
Speed recommendations
Trust signals placement

Output Format

## Landing Page: [Product/Offer]

### Wireframe
[Section-by-section structure with copy]

### Hero
**Headline:** [text]
**Subheadline:** [text]
**CTA:** [button text]

[Continue for each section]

### CRO Checklist
[Optimization recommendations]

Constraints

No navigation links on conversion-focused landing pages
One CTA per page (can repeat, but same action)
Don't overload with content — every section must earn its place
Note where the user needs to provide real testimonials/logos