Social media

Skill mfwarren/entrepreneur-claude-skills/skills/marketing-growth/social-media

Production-ready entrepreneurship skills for Claude Code — marketing, sales, operations, finance, and leadership. 24 skills built by a founder, for founders.

Install

npx -y skills add mfwarren/entrepreneur-claude-skills --skill social-media

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

SKILL.md

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Social Media

Platform-native content for Twitter/X, LinkedIn, and Instagram. Each platform gets its own format, tone, and structure.

Purpose

Create platform-specific social content that gets engagement — not cross-posted generic content that feels wrong everywhere.

Workflow

Step 1: Gather Context

Platform(s): Twitter/X, LinkedIn, Instagram
Topic or core message
Goal: awareness, engagement, traffic, leads
Voice: personal, professional, provocative, educational
Any link to include

Step 2: Platform-Specific Creation

Twitter/X:

Single tweets: Under 280 chars, punchy, one idea
Threads: 5-10 tweets, hook → body → CTA, numbered
Hook tweet must stop the scroll — contrarian, specific, surprising
End with a CTA (follow, retweet, reply, link)

LinkedIn:

Hook line (appears above "see more")
Short paragraphs, 1-2 sentences each
Personal story or specific example
End with question or CTA
150-300 words optimal

Instagram:

Caption: Hook → story → CTA, under 150 words
Hashtag strategy: 5-10 relevant, mix of sizes
Call to action: save, share, comment, link in bio

Step 3: Variants

Generate 3 variants per platform:

Direct/educational
Story-driven/personal
Contrarian/provocative

Step 4: Content Calendar (if requested)

Weekly or monthly grid with topics, platforms, and post types.

Output Format

## Social Content: [Topic]

### Twitter/X
**Tweet 1 (standalone):** [text]
**Thread:**
1/ [hook]
2/ [body]
...

### LinkedIn
[full post]

### Instagram
**Caption:** [text]
**Hashtags:** [tags]

Constraints

Never cross-post identical content across platforms
Respect character limits per platform
Don't use hashtags on Twitter unless genuinely relevant
No engagement bait ("Like if you agree!")
Always sound like a human, not a brand account