Brand voice

Skill marek-kujda/ad-copy-skill-pack/.claude/skills/brand-voice

Generate, audit, and refresh Google Ads responsive search ad copy in 6 languages. 10 Claude Code / claude.ai skills. Open source.

Install

npx -y skills add marek-kujda/ad-copy-skill-pack --skill brand-voice

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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What its author says it does

Copied from the file, not written here

Brand tone, messaging hierarchy, CTAs, and terminology. Loaded automatically by /ads and /ads-batch. Edit this file to match your company or client.

SKILL.md

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Brand Voice Guidelines

⚠️ CUSTOMIZE THIS FILE before using /ads — replace all [bracketed] placeholders.

Company

Name: [Your Company Name]
Industry: [e.g., B2B SaaS, E-commerce, Professional Services]
Primary market: [e.g., DACH, CEE, Poland, Global]

Tone of Voice

Primary tone: [e.g., Professional but approachable]
Avoid: [e.g., Overly casual slang, jargon without context, aggressive sales language]
Key adjectives: [e.g., Trustworthy, innovative, results-driven]

Messaging Hierarchy

Primary message: [Core value proposition — 1 sentence]
Secondary message: [Supporting benefit]
Tertiary message: [Differentiator or proof point]

Mandatory Elements

Must include: [e.g., Brand name in at least 2 headlines]
Must avoid: [e.g., Competitor names, unverified claims like "best" or "#1"]
Legal/compliance: [e.g., "Certified partner", disclaimer requirements]

Social Proof Available

[e.g., "500+ clients", "Since 2010", "Google Partner", "4.8★ rating"]

CTAs Preferred

EN: [e.g., "Get a Demo", "See Pricing", "Start Free Trial"]
DE: [e.g., "Demo ansehen", "Preise anzeigen", "Kostenlos testen"]
FR: [e.g., "Demandez une démo", "Voir les tarifs", "Essayez gratuitement"]
ES: [e.g., "Solicita una demo", "Ver precios", "Prueba gratis"]
AR: [e.g., "احجز عرضاً", "شاهد الأسعار", "جرّب مجاناً"]
PL: [e.g., "Umów demo", "Zobacz cennik", "Przetestuj za darmo"]

Keywords & Terminology

Use: [preferred terms]
Avoid: [terms to never use]

Language-Specific Notes

English (EN)

British or American spelling: [choose one]

German (DE)

Formal "Sie" or informal "du": [choose one]
Compound nouns eat character limits fast — prepare shorter alternatives

French (FR)

Formal "vous" or informal "tu": [choose one]

Spanish (ES)

Spain (ES-ES) or Latin America (ES-LATAM): [choose one — affects vocabulary and register]
Formal "usted" or informal "tú": [choose one]
Avoid inverted punctuation (¿, ¡) in headlines to save characters

Arabic (AR)

Modern Standard Arabic (MSA) or dialect: [choose one — MSA recommended for B2B]
Omit tashkeel diacritics in ads to save characters: [yes/no — yes recommended]
Brand/product names in Latin script or transliterated: [choose one]

Polish (PL)

Formal "Państwo" or informal "Ty" form: [choose one]
Polish diacritics (ą, ć, ę, ł, ń, ó, ś, ź, ż) count as 1 character each in Google Ads