Ads

/ads — Generate Google Ads RSA Copy

Input Required

Ask the user for the following (skip any already provided):

1. Campaign name — for CSV organization
2. Ad group name — for CSV organization
3. Target keywords — primary + secondary keywords
4. Landing page — one of:
   • A key from the landing pages registry (e.g., pricing) — see .claude/skills/landing-pages/SKILL.md
   • A full URL (will be analyzed on the fly)
   • Skip if USPs are provided manually
5. Language — EN / DE / FR / ES / AR / PL (default: infer from keywords)
6. Key USPs / offers — what makes this product/service unique
7. Target persona — which persona from .claude/skills/icp/SKILL.md to target (or describe inline)
8. Competitors (optional) — to differentiate messaging

Execution Steps

Step 1: Analyze Context

• Check if landing page was provided as a registry key → load cached analysis from .claude/skills/landing-pages/cache_[key].md
• If cache doesn't exist yet, fetch the URL, analyze it, and save cache for future use
• If a raw URL was provided (not a registry key), fetch and analyze it directly
• Review target keywords for search intent (informational, commercial, transactional)
• Load brand voice from .claude/skills/brand-voice/SKILL.md
• Load ICP and persona details from .claude/skills/icp/SKILL.md
• Load platform rules from .claude/skills/google-ads-rules/SKILL.md
• Identify the strongest messaging angles

Step 2: Generate Headlines (15)

Create exactly 15 headlines, each ≤30 characters. Ensure diversity:

• 3–4 headlines with exact target keyword
• 2–3 benefit-driven headlines
• 2–3 feature-driven headlines
• 2 CTA headlines (action verbs)
• 1–2 social proof / authority headlines
• 1–2 urgency or differentiator headlines

For each headline, output:

[XX chars] Headline text | Category: [type]

Step 3: Generate Descriptions (4)

Create exactly 4 descriptions, each ≤90 characters:

• Description 1: Primary value proposition + CTA
• Description 2: Key features/benefits summary
• Description 3: Social proof or trust signal + CTA
• Description 4: Urgency/offer or differentiator + CTA

For each description, output:

[XX chars] Description text

Step 4: Validate

• Verify ALL character counts (headlines ≤30, descriptions ≤90)
• Check keyword presence (min 2 headlines with target keyword)
• Check CTA presence (min 1 description with clear CTA)
• Check diversity (no two headlines with identical concept)
• Flag any issues

Step 5: Export CSV

Save to output/rsa_[campaign]_[adgroup]_[date].csv in Google Ads Editor format.

CRITICAL: Write CSV as UTF-8 with BOM (\ufeff as first byte, or encoding="utf-8-sig" in Python). Without BOM, Google Ads Editor and Excel on Windows will corrupt diacritics (ą, ö, é, ñ → garbage).

Campaign,Ad Group,Headline 1,Headline 2,...,Headline 15,Description 1,...,Description 4,Path 1,Path 2,Final URL

Step 6: Suggest Iterations

After presenting the copy, suggest:

• Which headlines might underperform and why
• Alternative angles worth testing
• Pin recommendations (which headlines to pin to positions 1–3)

Iteration Shortcuts

• "more like #3" or "change #7" → regenerate specific items
• "make it more [adjective]" → adjust tone across all copy
• Always re-validate character counts after changes