Ads review

/ads-review — Audit Existing RSA Copy

Input Required

Ask the user to provide their current RSA copy via one of:

• A CSV file exported from Google Ads Editor (place in project root or output/)
• Copy-pasted headlines and descriptions
• A Google Ads account screenshot (describe what you see)

Also ask for:

1. Target keywords — what should these ads be ranking for?
2. Landing page URL (optional) — to check message match
3. Performance data (optional) — CTR, conversions, impressions per headline/description if available
4. Language — EN / DE / FR / ES / AR / PL — to apply correct linguistic rules

Audit Framework

1. Character Limit Check

• Flag any headline >30 chars or description >90 chars
• Run: python .claude/skills/ads/validate.py <file>.csv if CSV provided

2. Keyword Coverage Analysis

• Count how many headlines contain the exact target keyword or close variants
• Minimum benchmark: 2–3 out of 15
• Flag if zero headlines contain the keyword

3. Concept Diversity Scan

Group headlines by angle:

• Keyword match
• Benefit-driven
• Feature-driven
• CTA
• Social proof
• Urgency / scarcity
• Question
• Differentiator

Flag:

• Any angle with 0 headlines (missed opportunity)
• Any angle with 4+ headlines (over-indexed)
• Headline pairs that say the same thing differently ("Save Time" / "Work Faster")

4. Description Quality Check

• Does every description end with or contain a CTA?
• Is there at least one description with social proof or trust signal?
• Are descriptions complementary or repetitive?

5. Message Match (if landing page URL provided)

• Fetch and analyze the landing page
• Flag any ad promise not supported on the landing page
• Flag landing page value props missing from ad copy

6. Linguistic Check

• ALL CAPS where it shouldn't be
• Excessive punctuation
• Superlatives without verification ("best", "#1")
• Tone consistency with brand voice (load .claude/skills/brand-voice/SKILL.md)

7. Performance-Based Insights (if data provided)

• Identify lowest-CTR headlines → suggest replacements
• Identify highest-CTR headlines → suggest similar-angle variations
• Flag headlines with high impressions but low CTR (Google shows them but users don't click)

Output Format

Present as a structured audit report:

## RSA Audit: [Campaign] / [Ad Group]

### Score: [X/10]

### ✅ What's Working
- ...

### ⚠️ Issues Found
1. [Issue] → [Recommendation]
2. [Issue] → [Recommendation]

### 🔄 Suggested Replacements
| #  | Current Headline        | Issue              | Suggested Replacement     |
|----|------------------------|--------------------|--------------------------|
| H3 | [current]              | Duplicate concept  | [new headline] [XX chars] |
| H9 | [current]              | No keyword         | [new headline] [XX chars] |

| #  | Current Description     | Issue              | Suggested Replacement     |
|----|------------------------|--------------------|--------------------------|
| D2 | [current]              | Missing CTA        | [new description] [XX ch] |

### 📊 Diversity Breakdown
| Angle          | Count | Status    |
|----------------|-------|-----------|
| Keyword match  | X/15  | ✅ / ⚠️   |
| Benefit        | X/15  | ✅ / ⚠️   |
| ...            |       |           |

After the audit, offer:

• "Want me to generate a full replacement set? I'll keep your best headlines and replace the weak ones."
• "Want me to export the improved version as a CSV?"