Value prop
Full-stack Claude Code pack for marketers: FTC claim-substantiation, CAN-SPAM, deliverability, privacy & no-fabricated-metrics guardrails + skills for positioning, ad copy, landing pages, email, SEO, A/B tests & analytics, loops & review agents. Not legal advice.
npx -y skills add m-binimran/marketing-pack --skill value-propAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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What its author says it does
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Craft a value proposition and messaging hierarchy - the core promise, supporting benefits, and proof - for a product or offer. Use when writing a homepage hero, a pitch, or aligning messaging.
SKILL.md
1.1 KB, as published. Nobody here has run it
value-prop
The promise that makes the right person care in five seconds.
Process
- Outcome first: the result the customer gets (not the feature). Tie to their #1 pain/goal (
icp-persona). - Differentiated: why this over the alternative (from
positioning). - Specific & believable: concrete, quantified where you can substantiate it.
- Hierarchy: 1 headline promise -> 3 supporting benefits -> proof for each (testimonial/number/logo).
- Translate features -> benefits -> outcomes ("X feature" so "you can Y" so "you get Z").
Output
- A headline value prop + subhead, 3 benefit pillars with proof, and a short/long version for different surfaces.
Guardrails
- Benefit/outcome-led, not feature-dump. Differentiated, not generic.
- Every claim/number substantiated (
truth-claims) or marked[verify].