Social ads
Develop paid social ad concepts (Meta/LinkedIn/TikTok) - hook, creative angle, copy, and CTA - for performance, with policy-safe claims. Use when briefing or writing paid social creative.From its SKILL.md
npx -y skills add m-binimran/marketing-pack --skill social-adsAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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SKILL.md
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social-ads
Paid social lives or dies on the creative + the first second. Brief it for the scroll.
Process
- Angle per ad: pain, outcome, social proof, founder/story, demo, UGC-style, before/after (substantiated). Test several angles, not one.
- Hook (first 1-3s / first line): stop the scroll with the outcome or a pattern interrupt - native, not ad-y.
- Creative direction: what's on screen (format, captions for sound-off, motion), and the copy that pairs with it.
- CTA + destination: one action; message-match the landing page.
- Variations for testing - hand to
ab-test.
Output
- Ad concepts: per concept - angle, hook, creative direction, primary copy, CTA - plus the test plan.
Guardrails
- Substantiate claims and follow each platform's ad policy (no prohibited claims, special categories for
housing/credit/employment) -
claim-guard. - Captions/accessibility for sound-off; honest urgency; message-match the destination.
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.
Gives 0 of the 12 instructions most marketing audience skills give in 243 tokens
Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07
- Apply Poppins font to headingsin 41 of 690, across 6 files
- Apply Lora font to body textin 41 of 690, across 6 files
- Use Arial fallback for headingsin 39 of 690, across 4 files
- Use Georgia fallback for body textin 39 of 690, across 4 files
- Maintain text hierarchy and formattingin 39 of 690, across 4 files
- Use accent colors for non-text shapesin 38 of 690, across 3 files
- Use RGB values for precise color matchingin 38 of 690, across 3 files
- Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
- Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
- Use active voice instead of passive voicein 26 of 690, across 10 files
- Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
- Prioritize clarity over clevernessin 22 of 690, across 8 files
Said here and by no other author read
- open with a scroll-stopping hook
- use native creative over ad-y formats
- specify on-screen creative direction
- add captions for sound-off viewing
- match the cta to the landing page
- produce distinct variations for testing
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.