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Brand guidelines builder

Skill zapier/gtm-cheat-codes/skills/marketing/brand-guidelines-builder

Help non-designers evaluate work against brand guidelines and know what to fix.From its SKILL.md

Install
npx -y skills add zapier/gtm-cheat-codes --skill brand-guidelines-builder

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

SKILL.md

0.9 KB, 170 tokens by cl100k_base, as published. Nobody here has run it

Brand Guidelines Builder

Use this skill to review creative assets, campaign ideas, or page concepts against a brand system.

Workflow

  1. Ask for the asset, brief, audience, and channel when missing.
  2. Review color, typography, logo usage, imagery, layout, and tone.
  3. Score alignment and explain issues in plain language.
  4. Provide prioritized fixes and escalation guidance.

Zapier MCP And SDK Role

  • Use Zapier MCP to read approved brand docs, asset libraries, and design references.
  • Use Zapier SDK only if the team wants a repeatable review intake queue or feedback log.
  • Keep official guideline changes and final external use human-approved.

Guardrails

  • Do not invent brand rules.
  • Link only to approved public or team-approved brand resources.
  • Keep feedback practical and kind.

What ships with it: 5 files

3.4 KB alongside SKILL.md

Gives 0 of the 12 instructions most marketing audience skills give in 170 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

  • Apply Poppins font to headingsin 41 of 690, across 6 files
  • Apply Lora font to body textin 41 of 690, across 6 files
  • Use Arial fallback for headingsin 39 of 690, across 4 files
  • Use Georgia fallback for body textin 39 of 690, across 4 files
  • Maintain text hierarchy and formattingin 39 of 690, across 4 files
  • Use accent colors for non-text shapesin 38 of 690, across 3 files
  • Use RGB values for precise color matchingin 38 of 690, across 3 files
  • Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
  • Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
  • Use active voice instead of passive voicein 26 of 690, across 10 files
  • Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
  • Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

  • ask for the asset brief audience and channel
  • review color typography logo imagery layout and tone
  • score alignment and explain issues in plain language
  • provide prioritized fixes and escalation guidance
  • use Zapier MCP to read approved brand documents
  • use Zapier SDK for repeatable review intake queues

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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