Find customer social proof
Skill zapier/gtm-cheat-codes/skills/customer-advocacy/find-customer-social-proof
A field guide for go to market teams using coding agents. Installable skills for campaign planning, CRM context, customer proof, and reviewable agent workflows.
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Find approved customer proof for campaigns, pages, decks, emails, and sales conversations. Use when a team needs relevant case studies, quotes, stats, slides, logos, or peer examples.
SKILL.md
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Find Customer Social Proof
Use When
A marketer or seller needs credible customer proof and does not know which assets are approved, current, or relevant.
Modes
- Marketing mode: Find proof for a campaign, landing page, blog post, email, event, or launch.
- Sales mode: Find proof for a prospect conversation, account plan, follow-up email, deck, or competitive talk track.
Workflow
- Confirm the request: audience, segment, industry, use case, channel, and urgency.
- Search approved customer-proof sources first.
- If allowed, use CRM or account context to find peer companies, segment fit, and relevant use cases.
- Rank matches by relevance, approval status, freshness, and specificity.
- Return only proof that is approved or clearly label proof that needs approval.
- Include restriction notes and recommended next steps.
Zapier MCP And SDK Role
- Use Zapier MCP to search approved customer-proof sources, CRM context, asset folders, and deck libraries.
- Use Zapier SDK for proof-request intake, approval routing, usage logging, and asset-status updates.
- Keep names, logos, quotes, and metrics approval-gated before external use.
Output Format
- Best matches
- Why each match fits
- Approved usage
- Restrictions or approval gaps
- Source references
- Suggested next action
Guardrails
- Never fabricate customer proof.
- Never imply a customer approved a claim unless the source confirms it.
- Do not expose non-public sales notes in external copy.
- Respect restriction notes, expiration, and channel limits.
- Require human approval before publishing or sending externally.