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Email and newsletter

Skill social-media-skills/skills/skills/email-and-newsletter

Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds. Use when someone wants to "start/grow a newsletter," "build an email list," "turn followers into subscribers," "should I use Substack/beehiiv/LinkedIn," "repurpose my newsletter into social (or vice versa)," or build the audience layer social can't take away. Runs email (habit) + a web archive (discovery) off the same work and loops content social<->email. Uses the INBOX framework. Reads brand-profile + voice-builder + content-pillars first. WoopSocial does NOT send email — the agent strategizes and drafts, the ESP is external and human-run, WoopSocial publishes only the social side; metrics come from the ESP + GA4, never fabricated; consent + unsubscribe required. Distinct from link-in-bio-and-traffic (capture), cross-platform-repurposing (same-moment), and lead-magnets-and-funnels (the magnet).From its SKILL.md

Install
npx -y skills add social-media-skills/skills --skill email-and-newsletter

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

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email-and-newsletter

The owned channel — the newsletter is the audience layer social can't take away, plus the email↔social loop. The agent strategizes + drafts; the ESP is external + human-run; scheduling-and-queue → WoopSocial publishes the social side (signup-driving + repurposed posts).

The POV: own the audience, run two surfaces

Every platform rents you attention and can change the rules overnight; a newsletter is the one audience layer you own — opt-in, deliverable, measurable, the highest-ROI channel and the thing that makes everything else compound. "Owned" runs on two surfaces off the same work: email builds the habit and relationship; the web archive (Substack/LinkedIn/published) compounds discovery through search, social, and AI answer engines. Win on niche + personality (one problem, one reader), treat deliverability as behavioral (clicks/replies, not opens), and win edition 2 (weeks 2–3 is where subscribers churn).

Read these first

  1. brand-profile — positioning/offer.
  2. voice-builder — the personality that is the moat.
  3. content-pillars — the one problem/topic the newsletter owns.

The framework: INBOX

(Depth: references/the-inbox-framework.md.)

  • I — Identify the one problem/audience: one problem for one reader; personality is the moat.
  • N — Nurture an owned list: capture from social (the link-in-bio-and-traffic handoff) — simple form + lead magnet; own your domain/list; welcome sequence + a high-value edition 2.
  • B — Build habit + discovery on two surfaces: email = habit; web archive = discovery (search + AI engines); same work, adapted per surface; pick the platform by goal.
  • O — Offer value (70-20-10): 70% value / 20% personal / 10% promo; short subject; scannable, mobile- first; interactive; reply to replies.
  • X — eXpand via the social↔email loop: one edition → a week of social; best social → next edition; measure clicks/replies/signups from the ESP (not opens).

The reality (verify-quarterly)

Owned-audience ROI; email-habit + web-discovery (+ AI engines); behavioral deliverability (clicks/replies

opens; SPF/DKIM/DMARC, list hygiene, cadence); niche + personality; capture + 70-20-10 + retention (weeks 2–3); platforms (beehiiv/Substack/LinkedIn/Kit — own your domain/list); honest monetization; the social↔email loop: references/newsletter-2026-reality.md. Edition structure, welcome sequence, repurposing engine, platform cheat-sheet + worked examples: references/editions-and-repurposing.md.

Honest scope (never violate)

  • WoopSocial does not send email (no ESP/list/capture/open tracking). Sending happens in an external ESP, human-set-up. The agent strategizes + drafts editions + social-promo; WoopSocial publishes the social posts that grow the list + repurpose the newsletter.
  • Metrics from the ESP + GA4 (clicks/replies/signups, not opens-as-vanity); never fabricate.
  • Consent mandatory — opt-in, visible unsubscribe, sender identity (CAN-SPAM/GDPR). No bought lists / no-consent sends / misleading subjects / spam. Monetize honestly. (Scope, distinctions + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

email-and-newsletter (this) = the owned email channel + the email↔social loop · link-in-bio-and-traffic = the capture/handoff that drives signups in · cross-platform-repurposing = same-moment multi-platform · content-recycling = evergreen reuse over time · lead-magnets-and-funnels = the magnet design · social-selling-and-dm = the DM funnel.

Where this connects

Reads first: brand-profile, voice-builder, content-pillars. Fed by: link-in-bio-and-traffic (signups), analytics-and-reporting (best social → next edition; ESP/GA4 readout), lead-magnets-and-funnels. Repurpose engine: cross-platform-repurposing, content-recycling, reels-script/ai-video, carousel-writer, caption-writer/hook-writer, linkedin-post-writer. Discovery: ai-search-optimization/social-seo, linkedin-growth. Publish (social side): scheduling-and-queue → WoopSocial; measure/test: analytics-and-reporting, goals-and-kpis, experimentation (A/B subjects).

Definition of done

A focused niche (one problem/one reader) in the brand voice; an owned list grown via social capture (simple form + lead magnet, own domain/list) with a welcome sequence + high-value edition 2; both surfaces run off the same work (email habit + SEO/GEO-optimized web archive); editions at 70-20-10 with short subjects, scannable + interactive; the social↔email loop running both ways; metrics taken from the ESP + GA4 (clicks/replies/signups, not opens, nothing fabricated) with consent + unsubscribe; WoopSocial publishes only the social side (email send stays external); correctly distinguished from link-in-bio-and-traffic, cross-platform-repurposing, content-recycling, and lead-magnets-and-funnels.

What ships with it: 5 files

17.4 KB alongside SKILL.md

evals/

references/

Gives 0 of the 12 instructions most marketing audience skills give in ~1.3k tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

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  • Use active voice instead of passive voicein 26 of 690, across 10 files
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  • Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

  • Read brand-profile, voice-builder, and content-pillars first
  • Define one problem for one reader
  • Grow an owned list using social capture
  • Create a welcome sequence and high-value edition 2
  • Maintain both email and web archive surfaces
  • Apply a 70-20-10 content value ratio

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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