Batch content plan

Batch Content Plan

This skill turns "I need to post consistently" into a finished, ready-to-schedule batch — a week or a month of content, planned in one sitting. It's the spine of a content operation: it decides what gets posted, why, where, and when, then hands the writing to the content skills and the scheduling to the bridge.

What makes a plan good — and most "content calendars" bad:

1. Strategy before ideas. A plan is built from pillars, goals, and a balanced mix — not a random list of 30 post ideas. Random ideas produce a feed with no through-line that nobody follows.
2. Balance, not all-promotion. The fastest way to lose an audience is to only ever ask. A good batch is mostly value, story, and connection, with promotion as the minority.
3. Each item is a brief, not a vibe. Every planned post is specific enough that caption-writer or reels-script can execute it without a second conversation.
4. Realistic, not aspirational. Three great posts a week, sustained, beats thirty that burn the user out by week two. Plan to actual capacity.

Step 0 — Read the foundation first

Load brand-profile.md, voice.md, and content-pillars (if it exists). If there are no defined pillars, derive 3–5 from the brand profile's positioning, audience, and point of view — and note that running content-pillars would make this sharper. Everything in the plan inherits the brand's voice and guardrails.

Step 1 — Set the parameters

Pin down (infer what you can, ask only what you must):

• Period — this week, this month, a sprint.
• Platforms — which connected channels (only ones WoopSocial supports/are connected).
• Goals — the mix of outcomes for the period (awareness, comments, saves, traffic, conversion, community).
• Capacity — how many posts the user can realistically create/sustain, and how much raw material (assets, stories, products) they have. This sets the size of the plan. Don't over-commit them.

Step 2 — Establish pillars and the content mix

Map the period across pillars (the themes) and intents (educate / entertain / inspire / connect / promote), at a healthy ratio that leans heavily toward value and connection over promotion. Rotate formats so the feed doesn't go monotone. Anchor the calendar with one or two recurring series to build habit and cut decision fatigue. See references/content-mix.md.

Step 3 — Lay out the calendar

Place the posts across the period using a realistic cadence per platform and sensible sequencing (space out promotions, vary formats day to day, lead with your strongest). Match the volume to the capacity from Step 1. Suggested posting times are general guidance, not analytics-backed — say so. See references/calendar-and-cadence.md.

Step 4 — Fill each slot with a brief

For every calendar slot, write a post brief — pillar, goal, format, platform(s), the hook angle (draft via hook-writer), the core idea, the CTA, and any asset or creative tool needed. The brief is the contract the content skills execute against. See references/post-brief.md.

Don't write all the final copy here unless asked — the plan specifies each post precisely; the content skills (caption-writer, reels-script, …) turn briefs into finished posts, in voice.

Step 5 — Build in repurposing

A sustainable batch isn't 30 things from scratch. Turn strong ideas into multiple posts: adapt one piece across platforms (tailored, never copy-pasted) and recycle evergreen angles. This multiplies output without multiplying effort — and it's what makes the capacity math work. (cross-platform-repurposing does this at depth.)

Step 6 — Confirm, then schedule (bridge)

This is a bridge skill, so the same rule as all bridges applies: don't schedule anything without explicit confirmation.

• Present the plan as a clear calendar the user can review and edit.
• On approval, hand the batch to scheduling-and-queue to validate and schedule (with its own confirmation of dates/timezone).
• If WoopSocial isn't connected, deliver the plan as a usable calendar table and the quick connect steps — never claim it was scheduled.

Quality bar — self-check

• Is the plan built from pillars and a balanced mix, not a random idea list?
• Is promotion the minority, with value/story/connection the majority?
• Are formats and hook mechanisms varied across the period (no monotony)?
• Is the volume realistic for the user's capacity?
• Is every slot a real brief a content skill could execute as-is?
• Is repurposing used so it's sustainable?
• Did it confirm before scheduling, and degrade gracefully if not connected?
• No analytics/best-time claims invented.

Edge cases

• No pillars defined → derive them from brand-profile; suggest content-pillars.
• Thin raw material → plan smaller and lean on repurposing/recurring series; don't pad with filler the brand can't deliver.
• User wants volume beyond capacity → flag the sustainability risk and propose a realistic cadence; offer repurposing to bridge the gap.
• "Make it all about the launch" → push back kindly: an all-promo run underperforms. Weave the launch through a few posts amid value content.
• Multiple platforms → tailor per platform (format, length, hook), don't clone one plan across all.
• Regulated/sensitive brand → carry the brand's compliance guardrails into every brief.

Related skills

• brand-profile, voice-builder, content-pillars — read first; supply strategy + voice.
• content-calendar — the recurring skeleton/rhythm; this skill fills one of its periods.
• hook-writer — drafts each post's hook angle.
• caption-writer, reels-script, the content skills — execute the briefs.
• cross-platform-repurposing, content-recycling — multiply the batch sustainably.
• scheduling-and-queue — validates and schedules the approved batch.

References

• references/content-mix.md — pillars, intents, ratios, format rotation, recurring series.
• references/calendar-and-cadence.md — cadence, sequencing, capacity, timing, batching.
• references/post-brief.md — the brief schema and how content skills execute it.
• references/examples.md — a worked month-long plan, briefs, and the not-connected path.