Farming prospecting
Skill m-binimran/real-estate-pack/skills/farming-prospecting
Compliance guardrails, skills, loops & review agents for US residential real estate agents on Claude Code (Fair Housing + fact-accuracy). Not legal advice.
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Build a geographic-farm or sphere-of-influence prospecting plan - target area, cadence, content mix, and tracking - that's consistent and compliant. Use when planning lead generation or a farm.
SKILL.md
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farming-prospecting
Consistency wins a farm. Pick an area, show up with value, track results - compliantly.
Process
- Choose the farm by objective criteria: turnover rate, absorption, price point, your connection, competition - never by the demographic makeup of residents (Fair Housing).
- Define cadence: a repeating touch plan (e.g. monthly market update + quarterly value piece + event), across mail, door-knock, social, and email to your sphere.
- Content mix: market reports (the
market-report), just-sold proof, neighborhood value, helpful tips - value first, ask second. - Track: contacts, responses, listings/leads sourced, cost per lead; adjust quarterly.
Output
- A farm plan: target + why (objective criteria), 6-12 month touch calendar, content per touch, and a simple tracking sheet.
Guardrails
- Farm selection and messaging must be Fair-Housing-clean - no targeting or excluding by protected class.
- Mail/email/text follow CAN-SPAM/TCPA (ID, opt-out, consent). Respect do-not-contact.
- Claims in farm content follow truth-telling + no-superlatives.