Brand voice

Skill LukeJMadden/Veltrix-skills/skills/content/brand-voice

16 business operations skills for Claude Code, Cursor, Codex and AI agents. Finance, sales, strategy, customer success, product, procurement plus 13 task profiles. Built by Veltrix Collective.

Install

npx -y skills add LukeJMadden/Veltrix-skills --skill brand-voice

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

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Brand consistency enforcement skill. Use when writing any external-facing content to ensure voice, tone, and style match the brand guidelines.

SKILL.md

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Enforce brand consistency across all content. Every word represents the brand.

Voice Definition Template

Before writing, confirm the brand voice:

VOICE: [adjective], [adjective], [adjective]
TONE: [how it feels]
LANGUAGE: [British/American English]
AVOID: [what the brand never does]
SIGN-OFF: [how content ends]

Example:

VOICE: Authoritative, approachable, slightly irreverent
TONE: Like a knowledgeable friend who's genuinely trying to help
LANGUAGE: British English
AVOID: Corporate jargon, excessive exclamation marks, filler phrases, "In today's fast-paced world"
SIGN-OFF: End with a CTA linking to a specific resource

Consistency Checks

Before publishing any content:

Voice match — does this sound like the brand, or like generic AI?
Forbidden phrases — scan for banned words/patterns
CTA present — does it end with a clear action?
Tone appropriate — matches the channel (LinkedIn = more professional, Twitter = more punchy)
Language — correct English variant (British vs American spelling)

Common AI Voice Problems

These are signs the content needs human editing:

"In today's rapidly evolving landscape..." → generic, say something specific
"It's important to note that..." → just say the thing
"Let's dive in!" → forced enthusiasm
Starting with "Absolutely!" or "Great question!" → sycophantic
"Hope this helps!" → weak ending, replace with specific CTA
Using 10 adjectives when 2 would do → edit for density

Brand-Specific Customisation

Add your brand's specifics:

Approved fonts and colours (for visual content)
Logo usage rules
Photography style (if applicable)
Competitor mentions policy
Sensitivity topics to avoid