Brand voice

Skill LukeJMadden/Veltrix-skills/skills/content/brand-voice

Brand consistency enforcement skill. Use when writing any external-facing content to ensure voice, tone, and style match the brand guidelines.From its SKILL.md

Install

npx -y skills add LukeJMadden/Veltrix-skills --skill brand-voice

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

1.9 KB, 409 tokens by cl100k_base, as published. Nobody here has run it

Enforce brand consistency across all content. Every word represents the brand.

Voice Definition Template

Before writing, confirm the brand voice:

VOICE: [adjective], [adjective], [adjective]
TONE: [how it feels]
LANGUAGE: [British/American English]
AVOID: [what the brand never does]
SIGN-OFF: [how content ends]

Example:

VOICE: Authoritative, approachable, slightly irreverent
TONE: Like a knowledgeable friend who's genuinely trying to help
LANGUAGE: British English
AVOID: Corporate jargon, excessive exclamation marks, filler phrases, "In today's fast-paced world"
SIGN-OFF: End with a CTA linking to a specific resource

Consistency Checks

Before publishing any content:

Voice match — does this sound like the brand, or like generic AI?
Forbidden phrases — scan for banned words/patterns
CTA present — does it end with a clear action?
Tone appropriate — matches the channel (LinkedIn = more professional, Twitter = more punchy)
Language — correct English variant (British vs American spelling)

Common AI Voice Problems

These are signs the content needs human editing:

"In today's rapidly evolving landscape..." → generic, say something specific
"It's important to note that..." → just say the thing
"Let's dive in!" → forced enthusiasm
Starting with "Absolutely!" or "Great question!" → sycophantic
"Hope this helps!" → weak ending, replace with specific CTA
Using 10 adjectives when 2 would do → edit for density

Brand-Specific Customisation

Add your brand's specifics:

Approved fonts and colours (for visual content)
Logo usage rules
Photography style (if applicable)
Competitor mentions policy
Sensitivity topics to avoid

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing audience skills give in 409 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

Apply Poppins font to headingsin 41 of 690, across 6 files
Apply Lora font to body textin 41 of 690, across 6 files
Use Arial fallback for headingsin 39 of 690, across 4 files
Use Georgia fallback for body textin 39 of 690, across 4 files
Maintain text hierarchy and formattingin 39 of 690, across 4 files
Use accent colors for non-text shapesin 38 of 690, across 3 files
Use RGB values for precise color matchingin 38 of 690, across 3 files
Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
Use active voice instead of passive voicein 26 of 690, across 10 files
Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

confirm brand voice before writing
check content matches brand voice before publishing
scan for banned words and patterns
ensure content ends with a clear action
match tone to the publishing channel
use the correct english spelling variant

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.