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Copywriting frameworks

Skill Dragoon0x/everything-design-taste/skills/copywriting-frameworks

A taste system for AI agents. 288 skills, 80 agents, 12 rules, and 8 hooks that turn generic AI output into work with genuine design quality. Anti-slop detection, typography craft, color systems, brand voice, product strategy, and 50+ specialized reviewers across UI, industry, platform, and content domains.

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Proven copywriting frameworks including AIDA, PAS, BAB, and FAB for product communication.

SKILL.md

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Copywriting Frameworks

Frameworks

AIDA

  • Attention: Hook that stops the scroll.
  • Interest: Details that build curiosity.
  • Desire: Benefits that create want.
  • Action: Clear CTA.

PAS

  • Problem: Name the pain.
  • Agitate: Make the pain vivid.
  • Solution: Present the relief.

BAB

  • Before: Current state (pain).
  • After: Desired state (pleasure).
  • Bridge: How your product gets them there.

FAB

  • Feature: What it is.
  • Advantage: What it does.
  • Benefit: Why it matters to the user.

When to Use Each

FrameworkBest For
AIDALanding pages, ads
PASEmail, social posts
BABCase studies, testimonials
FABFeature descriptions, product pages

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