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Create sales materials

Skill VRymarovich/product-launch-os/plugins/product-launch-os/skills/create-sales-materials

Create conversion and sales-enablement materials from product evidence, including value propositions, landing-page copy, one-pagers, outreach, demos, objection handling, FAQs, offers, and calls to action. Use for sales copy, pitch materials, product messaging, conversion pages, outreach sequences, or monetization communication.From its SKILL.md

Install
npx -y skills add VRymarovich/product-launch-os --skill create-sales-materials

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

  • 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

1.6 KB, 252 tokens by cl100k_base, as published. Nobody here has run it

Create Sales Materials

Translate product capabilities into credible reasons to act for a specific audience.

Workflow

  1. Read audience, positioning, brand, product capabilities, pricing/entitlements, competitor evidence, and available proof.
  2. Select one audience, buying situation, desired action, and channel.
  3. Build the message from problem → outcome → mechanism → proof → objection resolution → CTA.
  4. Distinguish user benefits, buyer benefits, features, and substantiated proof.
  5. Produce only the requested asset or minimum asset set needed for the funnel.
  6. Check every claim against product reality and policy-sensitive disclosures.
  7. Define how the material will be tested and which conversion event matters.
  8. Update docs/product/sales.md when the offer, objections, or proof library changes.

Read references/sales-message-system.md. Use assets/one-pager.md for a reusable one-page structure.

Guardrails

  • Do not invent testimonials, customer logos, savings, adoption, or performance.
  • Avoid universal superlatives without defensible evidence.
  • Keep free, trial, account, data, and platform claims consistent across all surfaces.

What ships with it: 3 files

683 B alongside SKILL.md

agents/

assets/

references/

Gives 0 of the 12 instructions most sales audience skills give in 252 tokens

Counted across 401 of the 401 authors here whose files we hold, read 2026-08-07

  • Read product marketing context before asking questionsin 21 of 401, across 11 files
  • Acknowledge competitor strengths honestlyin 18 of 401, across 7 files
  • Start every page with a summaryin 15 of 401, across 4 files
  • Use a single, low-friction call to actionin 15 of 401, across 7 files
  • Create a single source of truth for each competitorin 14 of 401, across 3 files
  • Make each follow-up email add new valuein 11 of 401, across 5 files
  • Cut any sentence that does not drive a replyin 10 of 401, across 4 files
  • Tie personalization directly to the problemin 10 of 401, across 4 files
  • Write paragraph comparisons for each dimensionin 9 of 401, across 3 files
  • Link between related competitor pagesin 9 of 401, across 3 files
  • Keep subject lines short and lowercasein 9 of 401, across 3 files
  • Define ideal customer profile from top customersin 9 of 401, across 3 files

Said here and by no other author read

  • read audience, positioning, brand, product, pricing, competitor, and proof
  • select one audience, buying situation, desired action, and channel
  • build the message from problem to CTA
  • distinguish user benefits, buyer benefits, features, and substantiated proof
  • produce only the requested asset or minimum asset set
  • check every claim against product reality and policy-sensitive disclosures

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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