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Seo scaffold

Skill viknesh20-20/claude-code-tool-kit/.claude/skills/seo-scaffold

Scaffolds production-grade SEO for any website: per-page meta tags, Open Graph, Twitter Cards, canonical URLs, JSON-LD structured data, sitemap.xml, robots.txt, and security.txt. Auto-detects the framework and uses its idiomatic approach (Next.js metadata API, Astro layouts, etc.).From its SKILL.md

Install
npx -y skills add viknesh20-20/claude-code-tool-kit --skill seo-scaffold

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

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SKILL.md

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/seo-scaffold

Generates the SEO essentials a website needs to rank, share well, and meet compliance. Wires them into the framework idiomatically so every new page inherits the defaults.

When to use

  • New website project — set up SEO from the start.
  • Existing site missing meta tags, sitemap, or structured data.
  • Migrating from a framework that didn't have SEO baked in (e.g., CRA → Next.js).
  • After /web-launch-check flagged SEO gaps.

What it produces

1. Site-wide meta defaults (in your layout / root component)

A single source of truth for site-level metadata, with per-page overrides:

<title>{{ pageTitle }} — {{ siteName }}</title>
<meta name="description" content="{{ pageDescription }}">
<link rel="canonical" href="{{ canonicalUrl }}">

<!-- Open Graph -->
<meta property="og:type" content="{{ ogType | website }}">
<meta property="og:title" content="{{ pageTitle }}">
<meta property="og:description" content="{{ pageDescription }}">
<meta property="og:url" content="{{ canonicalUrl }}">
<meta property="og:image" content="{{ ogImage }}">
<meta property="og:site_name" content="{{ siteName }}">

<!-- Twitter -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{{ pageTitle }}">
<meta name="twitter:description" content="{{ pageDescription }}">
<meta name="twitter:image" content="{{ ogImage }}">

<!-- Misc -->
<meta name="theme-color" content="{{ themeColor }}">
<link rel="icon" href="/favicon.ico">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">

Implementation depends on the framework:

FrameworkWhere to put it
Next.js (app dir)app/layout.tsx metadata export + per-page generateMetadata
Next.js (pages dir)_document.tsx + next/head per page
Astrosrc/layouts/Base.astro + page frontmatter
SvelteKit+layout.svelte + per-page <svelte:head>
Nuxtapp.vue useSeoMeta + per-page useSeoMeta
Remixmeta export per route
Plain HTML<head> of each page (or via a templating layer)

2. JSON-LD structured data

Generate the right schema.org type for the page:

  • Organization — once site-wide, in the layout.
  • WebSite — site-wide, includes the search action for sitelinks search box.
  • BreadcrumbList — on inner pages.
  • Article / BlogPosting — on every blog post.
  • Product — on product pages (price, availability, ratings).
  • FAQPage — when there's a FAQ section.
  • VideoObject — for embedded video.
  • Course / Recipe / Event — domain-specific.

Example FAQ JSON-LD:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How long does setup take?",
      "acceptedAnswer": { "@type": "Answer", "text": "About 5 minutes." }
    }
  ]
}

3. sitemap.xml

  • Generated at build time from your route list.
  • Includes <loc>, <lastmod> (ISO 8601), <changefreq> (optional), <priority> (optional, often skip).
  • Excludes admin / private / paginated tail pages.
  • For sites > 50K URLs, generate a sitemap index with multiple sitemaps.

Idiomatic implementation:

FrameworkApproach
Next.js (app dir)app/sitemap.ts exporting a default function
Astro@astrojs/sitemap integration
SvelteKit+server.ts route returning XML
Nuxt@nuxtjs/sitemap module
PlainA build-time Node script

4. robots.txt

User-agent: *
Allow: /

Disallow: /admin/
Disallow: /api/
Disallow: /private/

Sitemap: https://example.com/sitemap.xml

Adjust per environment — staging should disallow all crawlers (Disallow: /).

5. /.well-known/security.txt

Contact: mailto:[email protected]
Expires: 2027-01-01T00:00:00.000Z
Preferred-Languages: en
Canonical: https://example.com/.well-known/security.txt

6. Per-page checklist for the developer

When the user later adds a page, remind them:

  • Set a unique <title> and description.
  • Set og:image (1200×630 PNG) for social sharing.
  • Add structured data if the page type warrants it.
  • Add the page to the sitemap (or trust your generator).

Operating method

  1. Detect framework + version. Read package.json, framework config files, sample a route.
  2. Detect what's already in place — don't duplicate.
  3. Generate the missing pieces idiomatically.
  4. Add a section to CLAUDE.md (or create one) documenting the SEO conventions used so future contributors follow them.
  5. Print a summary of what was added and what the user must fill in (site name, default OG image path, etc.).

Output format

## Detected stack
- Framework: <name + version>
- Existing SEO: <inventory>

## Generated
- File: <path> — <description>
- File: <path> — <description>

## You still need to:
1. Replace placeholder site name "Example Co" with yours.
2. Add /public/og-default.png (1200×630) — the fallback social-share image.
3. Update {{ siteUrl }} in src/config/site.ts.

## Recommended next:
- Run /web-launch-check to verify nothing else is missing.
- Add structured data per page type (Article, Product, etc.) — see references in src/lib/seo.ts.

Don't

  • Don't generate empty placeholder JSON-LD that lies (e.g., a Product schema without a real price).
  • Don't add noindex to production unless the user explicitly asks.
  • Don't put the same og:image on every page if the site has rich content — but a single fallback is fine for v1.
  • Don't generate AMP. It's deprecated in practice.
  • Don't include keyword-stuffed meta descriptions. They get truncated and look spammy.

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Keep looking

Skills are one crate of 325,949. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.