Go to market strategy

Skill varunk130/claude-code-skills/skills/strategic-management/go-to-market-strategy

A curated, categorized library of 29 production-grade Claude Code custom skills across finance, product, strategy, game theory, and document processing.

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npx -y skills add varunk130/claude-code-skills --skill go-to-market-strategy

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Creates a complete GTM plan with channels, messaging, timeline, and success metrics Use when: go-to-market strategy, gtm strategy, gtm plan, launch strategy, product launch.

SKILL.md

2.2 KB, 474 tokens by cl100k_base, as published. Nobody here has run it

Go-to-Market Strategy

Creates a complete GTM plan with channels, messaging, timeline, and success metrics.

When to Use This Skill

Product launches
Market expansion
Major feature releases
Enterprise sales plays
New segment targeting

The Problem

GTM plans are either 50-page decks nobody reads or back-of-napkin ideas that miss critical channels. Most launches fail from poor GTM, not bad products.

What You'll Need

Critical inputs (ask if not provided):

What you're launching (product, feature, expansion)
Target customers and segments
Launch date/timeline

Nice-to-have inputs:

Available resources (budget, team)
Competitive positioning
Sales motion (PLG, sales-led, etc.)

Process

Step 1: Check Your Context

Read context files for product, personas, competitors, and company info.

Step 2: Gather GTM Context

Ask targeted questions if context is missing.

Step 3: Define Launch Type and Goals

Clarify what you're launching and set measurable goals.

Step 4: Identify Target Segments

Prioritize by benefit, reachability, buying authority, and buying process.

Step 5: Map Channels to Segments

Identify discovery channels, cost per acquisition, and owners per segment.

Step 6: Create Messaging by Persona

Map features to benefits per persona with proof points.

Step 7: Build Timeline with Milestones

Plan pre-launch, launch day, and post-launch activities.

Step 8: Define Success Metrics

30-day (leading indicators), 60-day (engagement), 90-day (business outcomes).

What You'll Get

GTM one-pager + detailed plan
Target segment prioritization
Channel strategy with owners
Messaging matrix by persona
Launch timeline with milestones
Sales enablement checklist
Success metrics (30/60/90 day)

Framework Reference

Common GTM Motions:

Product-Led: Trial → conversion → expansion
Sales-Led: Outbound → demo → close
Marketing-Led: Content → MQL → SQL → close
Channel-Led: Partner → referral → close