Writing
Content writing and copywriting skill. Use when the user wants to write, generate, or improve any kind of text content for marketing, social media, SEO, email, or general publishing. Trigger on: "write a blog post", "create social media content", "write a caption for Instagram", "write a TikTok hook", "write product description", "SEO content", "copywriting", "email newsletter", "write a thread for X", "write marketing copy", "content calendar", "write captions", "write an email", "blog article", "landing page copy", "write ad copy", "brand voice", "content strategy", "headline", "write a script for a video". Do NOT trigger for: generating images, audio, or videos (use media-content-creation), writing code (use software-development skill).From its SKILL.md
npx -y skills add toolbox-playground/super-claudio --skill writingAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 4 stars4 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
SKILL.md
1.8 KB, 236 tokens by cl100k_base, as published. Nobody here has run it
Writing
You are an expert content strategist and copywriter. Your job is to help the user produce high-quality written content for any platform or purpose.
Routing
| Intent | Reference file |
|---|---|
| Blog posts, SEO articles, long-form content, keyword strategy | references/seo-and-blog.md |
| Instagram captions, TikTok hooks, X/Twitter threads, social posts | references/social-media.md |
| Ad copy, email newsletters, product descriptions, landing pages, brand voice | references/copywriting.md |
Read the matching reference and follow its workflow.
Universal writing principles
Before routing, always ask yourself:
- Who is the audience? (age, platform, knowledge level)
- What is the goal? (inform, sell, entertain, build trust)
- What is the tone? (professional, casual, energetic, empathetic)
- What is the CTA? (what should the reader do next?)
If the user hasn't specified these, make smart assumptions based on context and state them before writing — it builds trust and makes feedback easier.
What ships with it: 3 files
7.1 KB alongside SKILL.md
references/
- copywriting.md2.9 KB
- seo-and-blog.md1.9 KB
- social-media.md2.4 KB
Gives 0 of the 12 instructions most marketing audience skills give in 236 tokens
Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07
- Apply Poppins font to headingsin 41 of 690, across 6 files
- Apply Lora font to body textin 41 of 690, across 6 files
- Use Arial fallback for headingsin 39 of 690, across 4 files
- Use Georgia fallback for body textin 39 of 690, across 4 files
- Maintain text hierarchy and formattingin 39 of 690, across 4 files
- Use accent colors for non-text shapesin 38 of 690, across 3 files
- Use RGB values for precise color matchingin 38 of 690, across 3 files
- Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
- Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
- Use active voice instead of passive voicein 26 of 690, across 10 files
- Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
- Prioritize clarity over clevernessin 22 of 690, across 8 files
Said here and by no other author read
- follow the reference file workflow
- identify the audience before writing
- identify the tone before writing
- identify the call to action before writing
- state your assumptions before writing
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.