agentsclimarketplace

Hashtag strategy

Skill social-media-skills/skills/skills/hashtag-strategy

106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents.

Install
npx -y skills add social-media-skills/skills --skill hashtag-strategy

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

2 things to look at

  • 21 days oldThe repository was created 21 days ago. New is not bad, but a brand new repository carrying a familiar-sounding name is the shape a typosquat arrives in, and there has been no time for anyone else to find a problem with it.
  • 4 stars4 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

Use to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook. Run when the user says "hashtags," "what hashtags should I use," "how many hashtags," "hashtag strategy," "help me get discovered/reach," asks "do hashtags still work / are hashtags dead," or asks how to tag a post. Reads brand-profile and audience first. Sets the keyword/social-SEO layer first (caption, on-screen text, spoken audio) because that — plus engagement and the content itself — drives discovery far more than hashtags now; then picks a tight, relevant, per-platform hashtag set (respecting caps like Instagram's enforced 5-tag limit), favors niche/mid-tier tags over generic mega-tags, and designs branded/campaign hashtags for community and tracking. Rotates sets rather than copy-pasting one block, and hands placement/publishing to scheduling-and-queue. Sets honest expectations: hashtags categorize and aid search; they are not a reach hack.

The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.

SKILL.md

5.9 KB, ~1.2k tokens by cl100k_base, as published. Nobody here has run it

Hashtag Strategy

The most valuable thing this skill does is correct an outdated belief. In 2026, hashtags are not a reach hack — platforms understand content directly (captions, on-screen text, audio, visuals, engagement), so tags now mostly categorize a post and aid search. Instagram even removed hashtag-following (2024) and caps hashtags at 5 (2025), and its own head has said more tags don't mean more reach.

So this skill does two jobs, in order:

  1. The keyword / social-SEO layer first — the real discovery lever. Platforms are search engines now; they index your caption, on-screen text, and spoken audio.
  2. A tight, relevant hashtag set on top — per platform, within caps, niche over generic — plus branded/campaign tags where community applies.

(Full reasoning in references/the-2026-reality.md.)

Step 0 — Read the foundation + the post

Load brand-profile.md and audience.md, and look at the actual content/caption being tagged. Tags must match real content and the audience's real searches.

Step 1 — Set the keyword / social-SEO layer (the real lever)

Pick the primary keyword (how the audience actually searches) + a couple of variations, and place them where platforms index:

  • Caption, front-loaded (the first ~80 chars carry most weight).
  • On-screen text (Reels/TikTok/Shorts).
  • Spoken audio (video) — say the keyword aloud; on TikTok the "triple mention" (say + show + caption) is the core ranking move.

This does more for discovery than any tag. Don't skip it to jump to hashtags.

Step 2 — Pick a tight, relevant hashtag set per platform

Per references/platform-playbook.md: Instagram 3–5 (hard cap 5), TikTok 3–5 as keywords, LinkedIn 3–5 specific, X 0–2, Threads 1, Pinterest/YouTube keywords-led. Favor mid-tier/niche tags (~10K–500K posts) over mega-tags; mix topic + niche/community + (sometimes) location/branded. Vet each tag on its page before using (see references/research-and-types.md).

Step 3 — Add branded / campaign tags where they apply

For community/UGC/tracking, design a branded tag (ongoing) or campaign tag (time-bound): short, unique, unused, typo-safe, on-brand, and promoted in bio/caption/CTA. This is the one place hashtags still pull real weight.

Step 4 — Rotate sets; place; publish

  • Build 2–4 reusable sets per pillar and rotate by what each post is about — don't paste one identical block.
  • Placement: caption (best for search/SEO on most platforms).
  • Publish: hand the post + tags to scheduling-and-queue. Respect the IG 5-cap so a post isn't blocked/trimmed.

Quality bar — self-check

  • Did I lead with the keyword/SEO layer, not hashtags?
  • Is the tag set tight, relevant, niche/mid-tier, and within the platform's cap?
  • Is it per-platform, not one block everywhere?
  • Did I avoid generic mega-tags / #fyp / 30-tag dumps?
  • Did I add a branded/campaign tag where community/UGC applies?
  • Are sets rotated, and is the expectation set honestly (categorize + search, not reach)?
  • No analytics claims WoopSocial can't back?

Edge cases & pushback

  • "Give me 30 to go viral" → push back: more tags ≠ more reach; IG caps at 5; redirect to keywords + content + engagement. Deliver a tight set.
  • "Add #fyp #viral #explore" → decline generic mega-tags; explain #fyp doesn't affect the FYP; offer niche/mid-tier.
  • "Same block on every post" → rotate relevant sets; note copy-paste is low-effort (and frame the shadowban claim accurately — unconfirmed, but relevance/rotation still wins).
  • "Which hashtags perform best for us?" → no WoopSocial analytics; point to native reach-from-hashtags insights or qualitative review.
  • Wrong platform → don't tag X like Instagram; match the playbook.
  • Regulated/sensitive → avoid tags implying unverifiable claims; carry brand guardrails.

Related skills

  • brand-profile, audience-research — relevance + how the audience searches.
  • caption-writer, tiktok-script, reels-script, carousel-writer, linkedin-post-writer — where the keyword/SEO layer and tags actually live.
  • social-seo, ai-search-optimization — the deeper search/discoverability skills.
  • trend-jacking — riding a live tag/sound moment (vs. evergreen tags here).
  • scheduling-and-queue — publish with the tags in the caption.

References

  • references/the-2026-reality.md — why hashtags ≠ reach now; what they do; the real levers; myths.
  • references/platform-playbook.md — per-platform counts, caps, and the real lever for each.
  • references/research-and-types.md — the 8 tag types, vetting, rotating sets, branded/campaign design.
  • references/examples.md — worked keyword+tag sets per platform, vs the old 30-tag block.

Keep looking

Skills are one crate of 328,083. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.