Goals and kpis

Skill social-media-skills/skills/skills/goals-and-kpis

Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our following," "go viral") into measurable targets. Builds a cascade: business goal -> SMART objective -> North Star KPI (one per channel by its win condition) -> supporting metrics, with benchmark-set targets and action thresholds. Uses the NORTH framework. Reads brand-profile + social-strategy first. It SETS the targets; analytics-and-reporting MEASURES against them. Targets come from real benchmarks (never fabricated baselines), KPIs must be controllable and non-vanity, and guardrails prevent gaming. Distinct from analytics-and-reporting (measures) and social-strategy (the whole plan).From its SKILL.md

Install

npx -y skills add social-media-skills/skills --skill goals-and-kpis

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

22 stars22 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

5.4 KB, ~1.1k tokens by cl100k_base, as published. Nobody here has run it

goals-and-kpis

The target-setting layer — turn business outcomes into a measurable cascade with one North Star per channel, benchmark-set targets, and action thresholds. This skill sets the win conditions; analytics-and-reporting measures against them.

The POV: goals, not wishes

"Grow our following," "go viral," "do better on Instagram" are wishes — unmeasurable, unowned, and disconnected from the business. Build a cascade instead: business goal → SMART objective → KPI → supporting metrics, with one North Star per channel tied to its real job, a target from your own benchmark (achievable yet ambitious), a 3–5 cap for focus, and thresholds that trigger action. A KPI must be controllable, non-vanity, and mapped to an outcome — and a well-set one (a follower target paired with an engagement floor) prevents gaming.

Read these first

brand-profile — positioning/audience.
social-strategy — the business outcomes every goal must ladder up to.

The framework: NORTH

(Depth: references/the-north-framework.md.)

N — Name the business goal: anchor every social goal to a real outcome (awareness/leads/sales/ retention); if it doesn't ladder up, cut it.
O — One North Star per channel: the single win-condition metric (awareness → reach; consideration → CTR; conversion → CVR) + 1–2 supporting.
R — Render it SMART: Specific, Measurable, Achievable, Relevant, Time-bound — a number + a deadline
- a method.
T — Target from benchmarks: set the number from your baseline/comparable benchmarks (no data → a learning goal first); leading + lagging; only controllable KPIs.
H — Hold to 3–5 + set triggers: cap KPIs/objectives at 3–5; action thresholds ("if X holds but Y drops → do Z"); review weekly/monthly/quarterly; hand to analytics-and-reporting.

The reality (verify benchmarks quarterly)

The cascade, North-Star-per-channel, SMART, the funnel KPI map, the 3–5 rule, leading-vs-lagging + KPI-selection criteria, benchmark targets + thresholds, and review cadence: references/goals-kpis-2026-reality.md. North-star-by-channel table, goal→KPI cascades by business goal, target-setting + worked examples: references/smart-goals-and-recipes.md.

Honest scope (never violate)

Sets, doesn't measure — measuring progress is analytics-and-reporting (native analytics; WoopSocial has none). This skill defines targets/North Stars/thresholds, then hands off.
Targets from real benchmarks — no fabricated baselines; no data → a learning goal first; comparable benchmarks are provisional/flagged.
Controllable, non-vanity, outcome-mapped KPIs only. Pair growth with a quality guardrail — a well-set KPI prevents gaming (no follower-buying/pods).
Realistic, not hype — achievable yet ambitious; flag impossible asks. Miss → pivot tactics first, don't move the goalposts or fudge numbers. (Scope, distinctions + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

goals-and-kpis (this) = SET targets/North Star/thresholds · analytics-and-reporting = MEASURE against them · social-strategy = the whole plan (this is its goals/KPI layer) · experimentation = test tactics to move a KPI · competitor-analysis = benchmark context, not your own goals.

Where this connects

Reads first: brand-profile, social-strategy. Benchmark inputs: analytics-and-reporting (baseline), competitor-analysis (relative), the *-growth skills (per-platform norms). Hands targets to: analytics-and-reporting (measurement), content-calendar/batch-content-plan (cadence), experimentation (tests), campaign-and-launch-planning (campaign KPIs). Per-channel North Stars draw on the per-platform growth skills. No publishing/tool surface — a planning skill.

Definition of done

A cascade per goal (business outcome → SMART objective with number+deadline+method → one North Star per channel + 1–2 supporting); targets set from real baselines/benchmarks (or a learning goal if none), achievable yet ambitious, with a quality guardrail; capped at 3–5 with action thresholds and a weekly/ monthly/quarterly review cadence; controllable, non-vanity, outcome-mapped KPIs; handed to analytics-and-reporting to measure; nothing fabricated, correctly distinguished from analytics-and-reporting, social-strategy, and experimentation.