Social content calendar
Skill SkillMedev/social-media-studio/skills/social-content-calendar
A month of on-brand posts, repurposed everywhere, in an afternoon.
npx -y skills add SkillMedev/social-media-studio --skill social-content-calendarAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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- 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
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Builds a 4-week multi-platform posting calendar for a brand or social team, balancing content pillars, per-channel cadence, and real key dates into a week-by-week grid. Use when the user asks to plan, build, or audit a social content calendar or posting schedule across multiple channels (LinkedIn, X, Instagram, TikTok, YouTube Shorts), assign content pillars and ratios, or map a month of posts to launches and events. Do NOT use when planning a solo creator's single-channel video or podcast cadence and theme rotation - use creator-content-calendar instead.
SKILL.md
3.4 KB, as published. Nobody here has run it
Social Content Calendar
Turn a brand's pillars, channels, and real calendar into a 4-week multi-platform posting grid that each channel can actually sustain.
Workflow
- Lock pillars and ratio first. Demand 3-5 content pillars before scheduling anything (e.g. education, behind-the-scenes, social proof, product, point-of-view). Apply a default mix of ~40% educational/value, 30% engagement/community, 20% promotional, 10% personality. If the user hands you only promo ideas, push back: feeds over ~25% selling lose reach fast.
- Set per-channel cadence, not one frequency. Default sustainable rates: LinkedIn 3-5x/week (weekday mornings), X 1-3x/day, Instagram 3-5x/week feed plus daily Stories, TikTok 1x/day minimum, YouTube Shorts 3-7x/week. Cap every channel at what the team can hold long-term - 1x forever beats 2x until burnout.
- Anchor to the brand's real dates. Layer in the brand's launches, events, and announcements first, then add only culturally relevant moments. Skip generic holidays unless they fit the brand.
- Reserve reactive capacity. Leave ~20% of slots open for trend/reactive posts; a fully booked calendar can't respond to what's happening.
- Build the grid week by week. Output one table per week with columns: date, platform, pillar, format (carousel/Reel/thread/text/Short), working title, hook angle, CTA, asset needed, status.
- Plan repurposing, don't improvise it. Sequence so a single core idea feeds multiple slots across channels and weeks. Front-load production-heavy formats early in each week.
- Flag capacity and dependencies. Call out posts needing design, video, or approvals; mark which posts block others; note batching opportunities (one shoot, multiple posts).
Quality bar
- Every week's slots map to a named pillar, and the month's pillar mix lands within ~10% of the target ratio.
- Each channel's cadence is justified by that channel's economy, not copied from another.
- Real brand dates appear before any generic cultural moment; ~20% of slots stay open.
- The grid is complete enough to hand to a producer: no slot is missing format, hook, CTA, or asset.
Do NOT
- Do not paste one frequency across all channels.
- Do not fill the calendar to 100% - leave reactive headroom.
- Do not invent metrics or claim a mix is "proven"; if the brand has no analytics, schedule a 4-week test mix and label it a baseline to measure, not a finished system.
- Do not output a flat list of post ideas instead of a dated per-channel grid.
- Do not chase generic holidays ("National Donut Day") that don't fit the brand.
When to diverge
- Under ~2k followers: recommend one channel done well over four done thinly, and say so explicitly.
- No analytics yet: ship the 4-week mix as a baseline experiment, with a note on what to measure before iterating.