Social hook generator
Skill SkillMedev/social-media-studio/skills/social-hook-generator
A month of on-brand posts, repurposed everywhere, in an afternoon.
npx -y skills add SkillMedev/social-media-studio --skill social-hook-generatorAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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Generates 10 labeled opening lines for a written social post, one per hook archetype, so the writer can test instead of guess. Use when drafting or rewriting the first line of a LinkedIn post, X post or thread, Instagram caption, or newsletter intro. Do NOT use when the hook is the spoken or on-screen opener of a short-form video (TikTok, Reels, Shorts) - use video-hook-writer instead.
SKILL.md
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Social Hook Generator
Produce 10 distinct opening lines for a written post, labeled by archetype, so the writer A/B-tests rather than guesses. The hook does one job: buy the second line - the first ~70 visible characters decide whether the rest gets read.
Workflow
- Extract the payoff. Identify the post's real tension and the promise the body delivers. If there is no genuine tension or payoff, stop and say the problem is upstream - help reframe the idea before writing hooks.
- Mine for specifics. Pull every concrete asset from the idea: numbers, dollar figures, timeframes, named outcomes, roles. Where the idea lacks them, infer plausible placeholders and mark them clearly (e.g. [your number]) for the writer to make true.
- Generate one hook per archetype, 10 total, each labeled:
- Contrarian - "Stop doing X."
- Stakes - "This mistake cost me $40k."
- Curiosity Gap - "Nobody tells you what happens after Y."
- Specific Number - "I tested 7 ways to Z."
- Pain Question - names the reader's exact frustration.
- Mini-Story - "3 years ago I almost quit."
- Bold Claim - a defensible, falsifiable assertion.
- How-To Promise - the concrete result the post teaches.
- Callout - "If you're a [role], read this."
- Pattern Interrupt - an unexpected first word or framing.
- Fit the written surface. Make each hook self-contained as text: it must land before the cut-off - X's tweet limit, LinkedIn's "...more" fold, Instagram's first caption line. No reliance on audio, video, or a thumbnail.
- Hand back all 10 with their labels and a one-line note on which archetypes suit the writer's idea best.
Deliverable
Produce a labeled list of exactly 10 hooks - one per archetype, in the order above - with every inferred specific marked as a [placeholder] the writer must replace, followed by a one-line recommendation naming the 2-3 archetypes best matched to this particular idea and why. The writer should be able to paste any hook directly into the platform's composer.
Quality bar
- Every hook is concrete: a real number, outcome, timeframe, or named subject beats any adjective. "I grew fast" fails; "0 to 10k in 90 days" passes.
- The 10 are genuinely different patterns, not ten rewordings of one line.
- Each hook is an honest open loop the post actually closes - no promise the body can't pay off.
- Sentence length and first words vary across the set.
Do NOT
- Do not write hooks that depend on a spoken line, on-screen text, or a visual frame - that is video, not a written post.
- Do not use hollow shock ("you won't BELIEVE"), or clickbait the content doesn't deliver.
- Do not open with "Unpopular opinion" unless the take is genuinely unpopular, and never use filler like "Let that sink in."
- Do not start more than two of the ten hooks with "I".
- Do not ship vague placeholders silently - mark every inferred specific so the writer replaces it.