Data storytelling
Turn analysis into a clear, persuasive narrative for a decision-maker — message hierarchy, executive structure, and honest communication. Use when presenting findings, writing a brief or memo, or building a deck from data. Pairs with dataviz.From its SKILL.md
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SKILL.md
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Data storytelling
Analysis that isn't communicated doesn't change a decision. The last mile of
competitive-intel; pairs with dataviz for the visuals.
Principles
- Lead with the answer (BLUF). Bottom line up front — a busy reader decides in the first sentence whether to keep going. Don't narrate your research journey.
- Pyramid structure. Answer → key supporting arguments → evidence. Not chronological.
- One message per exhibit. A chart's takeaway is its title (see
dataviz). - Tailor to altitude. Executives want the implication and the ask; practitioners want the method. Same facts, different emphasis.
Structure of a brief / memo
- Recommendation — the decision and your answer, in 1–3 sentences.
- Why — the 2–4 key reasons, each with its evidence.
- Risks / what would change the answer.
- The ask — the specific decision or next step you need.
Communication rules
- Say the "so what," not just the "what." Every fact earns its place by supporting the recommendation; cut the rest to an appendix.
- Calibrate confidence in words. "Evidence suggests" ≠ "confirms." Don't launder inference as fact.
- Length is not rigor. Cut ruthlessly; depth goes in the appendix.
- Visuals: a table for precise values, a chart for the pattern — never a chart to look busy.
Ethics
Represent uncertainty and source quality honestly. Never cherry-pick data to fit a predetermined conclusion — the fastest way to lose a decision-maker's trust for good.
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.