Jtbd extraction
Analyze interviews using Jobs to Be Done framework. Extract push, pull, anxiety, and habit forces.From its SKILL.md
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SKILL.md
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JTBD Extraction from Interviews
Analyze interview transcripts using the Jobs to Be Done framework to understand why people make changes.
When to Use
When analyzing customer interviews to understand decision-making and switching behavior.
The Framework
JTBD breaks decisions into four forces:
| Force | What it captures | How to phrase |
|---|---|---|
| Pushes | Pain with current situation | "When..." statements |
| Pulls | Desired outcomes | "So I can..." or "So I don't..." |
| Habits | Comfort with status quo | "When..." (positive aspects) |
| Anxieties | Fears about change | Questions or concerns |
The Process
-
Read the transcript looking for moments of change or decision
-
Extract statements for each force:
- Pushes: "When I'm not listened to..."
- Pulls: "So I can work with someone who trusts me..."
- Habits: "When I really like my current community..."
- Anxieties: "Can this really be fixed?"
-
Capture context:
- Current situation
- Job/role
- Key challenges
-
Synthesize insights:
- What's driving potential change?
- What's holding them back?
- What outcome do they really want?
Output Format
Provide:
- Context summary
- Pushes (list)
- Pulls (list)
- Habits (list)
- Anxieties (list)
- Key insights about decision-making
When Not to Use
Do not use this skill when the request is unrelated, low-stakes, or better handled by a simpler direct response.
What ships with it: 1 file
177 B alongside SKILL.md
agents/
- openai.yaml177 B