Market research
A founder/indie-hacker skills pack for Claude Code, Cursor, Codex and Gemini CLI: market research, competitor analysis, outcome-based pricing, landing-page copy, MVP spec, cold outreach, growth experiments and fundraising narrative.
npx -y skills add Hayatelin/founder-skills --skill market-researchAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
Copied from the file, not written here
Sizes a market, finds the wedge, and pinpoints the ideal customer profile (ICP) and their sharpest pains. Trigger when the user says things like "size my market", "who's my ICP", "is this a real market", "find my beachhead", "TAM SAM SOM", or "who feels this pain the most".
SKILL.md
2.4 KB, as published. Nobody here has run it
When to use
At idea or early-validation stage, when a founder needs to know whether a market is real, big enough, and reachable — and exactly which sliver to attack first.
Inputs to gather
- One-sentence description of the product/idea.
- The job-to-be-done it replaces (spreadsheet, agency, status quo).
- Any candidate customer types the founder already has in mind.
- Geography and B2B vs. B2C focus.
Process
- Frame the market top-down AND bottom-up. Top-down: TAM → SAM → SOM. Bottom-up: (# reachable customers) × (realistic annual price). If the two disagree by >10x, the idea is mis-framed — flag it.
- Define 2-3 candidate ICPs as specific roles at specific company sizes, not demographics. Score each on: acute pain, budget, reachability, urgency.
- Find the wedge — the narrowest ICP × pain combo where you can win in 90 days. Prefer a painful niche over a lukewarm mass market.
- Extract top 3 pains in the ICP's own words; rank by frequency × severity × willingness-to-pay. Note whether each pain is a vitamin or a painkiller.
- Moat check: "If OpenAI/Anthropic shipped this tomorrow, what's left?" If the answer is "nothing", push toward proprietary data, vertical depth, or workflow lock-in before scaling.
Output
- Market sizing: TAM / SAM / SOM with the one assumption each rests on.
- ICP card: role, company size, where they hang out, budget authority.
- Top 3 pains ranked, each tagged painkiller/vitamin.
- The wedge: one ICP × one pain to win first, with the 90-day reachability path.
- Moat note: the durable advantage (or the gap to close).
Quality bar & pitfalls
- Good = a stranger could repeat your ICP back to you and find 10 of them on LinkedIn.
- B2B beats B2C for early traction: annual contracts churn 10-20% vs. 40-60% for B2C subs.
- Avoid: vanity TAM ("$50B market!") with no bottom-up check; demographic ICPs ("SMBs"); vitamins dressed as painkillers. Vertical niches with proprietary data win in 2026 — don't default to "everyone".