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Cold outreach

Skill Hayatelin/founder-skills/skills/cold-outreach

Writes personalized cold emails and DMs to land your first customers, plus a follow-up sequence and do/don'ts. Trigger on "write a cold email", "cold outreach", "DM script", "how do I get my first customers", "follow-up sequence", or "reach out to prospects".From its SKILL.md

Install
npx -y skills add Hayatelin/founder-skills --skill cold-outreach

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

  • 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

2.3 KB, 504 tokens by cl100k_base, as published. Nobody here has run it

When to use

When a founder needs to book first conversations or pilots — pre-product or pre-revenue — through personalized, high-reply cold email or DM.

Inputs to gather

  1. Product, ICP, and the specific pain you solve.
  2. The single ask (15-min call / quick pilot / free audit).
  3. Any trigger/signal you can personalize on (recent hire, funding, job post, tool they use).
  4. Proof or hook (a result, a relevant insight, a mutual connection).

Process

  1. Pick a real trigger per prospect — research one specific thing (a post, a role they're hiring, a tool in their stack). No trigger = no send.
  2. Write the first touch in 4 beats: (1) one-line personalized opener tied to the trigger, (2) the pain you noticed, (3) one sentence of credible value/proof, (4) a low-friction ask. Keep it under 90 words.
  3. Lead with a "productized service" offer when pre-product — a free audit or a done-for-you result converts faster than "want a demo?" (free audit → paid retainer; first paying client often within 1-2 weeks).
  4. Build a 4-touch sequence over ~10 days: value-add → soft bump → new angle/proof → breakup. Each follow-up adds something, never "just bumping this".
  5. Channel match: email for execs, LinkedIn DM for builders, where the ICP actually reads.

Output

  • 3 personalized first-touch variants (different hooks), each <90 words, subject lines included.
  • Follow-up sequence: 4 messages with timing and the angle of each.
  • Personalization checklist: the trigger fields to fill per prospect.
  • Do/don'ts specific to this ICP and channel.

Quality bar & pitfalls

  • Good = the opener could only have been written to that one person; the ask is tiny.
  • Distribution beats features — pick one channel and go deep before adding a second.
  • Do: short, specific, one ask, easy yes. Don't: pitch features, send walls of text, fake personalization, or attach a deck on touch one.
  • Track reply rate (aim >10% on tight lists), not open rate.

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most sales audience skills give in 504 tokens

Counted across 401 of the 401 authors here whose files we hold, read 2026-08-07

  • Read product marketing context before asking questionsin 21 of 401, across 11 files
  • Acknowledge competitor strengths honestlyin 18 of 401, across 7 files
  • Start every page with a summaryin 15 of 401, across 4 files
  • Use a single, low-friction call to actionin 15 of 401, across 7 files
  • Create a single source of truth for each competitorin 14 of 401, across 3 files
  • Make each follow-up email add new valuein 11 of 401, across 5 files
  • Cut any sentence that does not drive a replyin 10 of 401, across 4 files
  • Tie personalization directly to the problemin 10 of 401, across 4 files
  • Write paragraph comparisons for each dimensionin 9 of 401, across 3 files
  • Link between related competitor pagesin 9 of 401, across 3 files
  • Keep subject lines short and lowercasein 9 of 401, across 3 files
  • Define ideal customer profile from top customersin 9 of 401, across 3 files

Said here and by no other author read

  • Pick a real trigger per prospect before sending
  • Write the first touch in 4 beats under 90 words
  • Lead with a productized service offer when pre-product
  • Build a 4-touch sequence over 10 days
  • Match the channel to the ICP
  • Produce 3 personalized first-touch variants with subject lines

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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