agentsclimarketplace

Webinar funnel teardown

Skill fjilvvi/growthlens/skills/webinar-funnel-teardown

AI-agent skills for marketers, growth & business analysts — competitor teardowns, funnel audits, pricing analysis & more. 12 ready-to-use Agent Skills.

Install
npx -y skills add fjilvvi/growthlens --skill webinar-funnel-teardown

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

  • 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

Teardown of a webinar / masterclass / VSL funnel — the registration page, show-up mechanics (reminders/replays), the webinar's content-to-pitch structure, the offer and its urgency, and the post-webinar follow-up — ending with the funnel's leaks. Use when the user shares a webinar or masterclass registration URL, or asks to "break down this webinar funnel", "analyze this masterclass", "reverse-engineer their webinar", or studies an online-course launch funnel.

The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.

SKILL.md

4.9 KB, as published. Nobody here has run it

Webinar Funnel Teardown

Reverse-engineer a webinar/masterclass funnel end to end — registration, the pitch structure, the offer, and the follow-up — and find where it leaks.

What it does

Breaks down a webinar-based sales funnel (live or evergreen masterclass, VSL, or challenge that ends in a pitch) into its stages: the registration page, show-up and reminder mechanics, the webinar's content→transition→offer structure, the offer with its stack and urgency, and the post-webinar email/retargeting sequence. Ends with the biggest leaks and how to fix them. Pairs well with online-school-audit and offer-teardown.

When to use this skill

  • "Break down this webinar / masterclass funnel: <url>."
  • "Reverse-engineer <creator>'s webinar."
  • "Analyze this free training that pitches a course at the end."
  • Competitive research on course/coaching launch funnels.

Inputs needed

  • Required: the registration URL (and the sales/offer page if separate).
  • Helpful: whether it's live or evergreen, the niche, and — importantly — notes from the user if they attended (the webinar content itself and the pitch usually aren't observable from the page alone).
  • Be honest about access: you can analyze the registration page, confirmation/ reminder emails (if provided), and the offer page. The live webinar content is often not observable — say so, and ask the user what they saw if they attended.

Method

  1. Registration page — the hook/promise, the "what you'll learn" bullets, the date/time or "instant access" (live vs evergreen tell), scarcity, and how much friction the opt-in has. Grade its clarity and desire.
  2. Show-up mechanics — confirmation page, reminder emails/SMS, replay window, "add to calendar", and any incentive to attend live. (Analyze what's provided.)
  3. Webinar structure (from user notes/recording if available) — map it against the classic pattern: hook → story/credibility → 3 content "secrets" (teach what, not how) → transition to the offer → value stack → price reveal & anchor → guarantee → urgency/scarcity → Q&A/close. Note which beats are present.
  4. The offer — what's sold, price, payment plans, bonuses/stack, guarantee, and the urgency mechanism (cart close, fast-action bonus, seat limit).
  5. Post-webinar follow-up — the email/retargeting sequence that closes non-buyers (replay, objection-handling, deadline, last-call). Analyze if provided.
  6. Find the leaks — registration conversion, show-up rate, the content→pitch transition, offer clarity, or a weak follow-up. Identify the biggest one.

Output format

# Webinar Funnel Teardown — <Brand / creator>

## TL;DR
- Funnel type (live/evergreen), the promise, how they monetize, and the #1 leak.

## 1. Registration page
- Hook/promise · learn-bullets · live vs evergreen · scarcity · opt-in friction · grade:

## 2. Show-up mechanics
- Confirmation, reminders, replay window, live incentive:

## 3. Webinar structure (observed vs inferred)
| Beat | Present? | Notes |
|------|----------|-------|
| Hook | | |
| Story / credibility | | |
| Content (the "secrets") | | |
| Transition to offer | | |
| Value stack | | |
| Price & anchor | | |
| Guarantee | | |
| Urgency / scarcity | | |
| Close / Q&A | | |

## 4. The offer
- Product · price · payment plans · bonuses · guarantee · urgency mechanism:

## 5. Post-webinar follow-up
- Sequence to close non-buyers:

## 6. Leaks & fixes
| Stage | Leak | Fix | Impact | Effort |
|-------|------|-----|--------|--------|

Quality bar

  • Clearly separate what you observed (registration/offer pages, provided emails) from what's inferred or came from the user's attendance notes.
  • Do not fabricate the webinar script or the offer if you couldn't see them — mark as "not observed" and note what's needed.
  • Flag manipulative tactics (fake live/"just started", perma-urgency, unverifiable income claims) honestly rather than praising them.
  • No invented attendance, conversion, or revenue numbers.

Common mistakes to avoid

  • Reviewing only the registration page and calling it a funnel teardown.
  • Presenting the inferred webinar structure as if you watched it.
  • Ignoring the post-webinar follow-up, where most sales actually close.

Keep looking

Skills are one crate of 328,083. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.