Icp segmentation

Skill fjilvvi/growthlens/skills/icp-segmentation

AI-agent skills for marketers, growth & business analysts — competitor teardowns, funnel audits, pricing analysis & more. 12 ready-to-use Agent Skills.

Install

npx -y skills add fjilvvi/growthlens --skill icp-segmentation

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What its author says it does

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Define the Ideal Customer Profile and audience segments for a product from its website (and any inputs), using a jobs-to-be-done and firmographic/behavioral lens — segments, pains, desired outcomes, objections, triggers, and messaging angles per segment. Use when the user asks to "define our ICP", "who is this for", "segment the audience", "build buyer personas", or "who should we target" from a site or product description.

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SKILL.md

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ICP & Audience Segmentation

Turn "everyone" into a ranked set of specific, addressable segments — each with its pains, outcomes, objections, and the angle that lands.

What it does

Derives an Ideal Customer Profile and 2–4 priority segments from a product's site and context, using jobs-to-be-done plus firmographic/demographic and behavioral attributes. For each segment it captures the pain, the desired outcome, buying triggers, objections, and a tailored messaging angle — and ranks segments by fit and reachability.

When to use this skill

"Define our ICP from this site."
"Who is this product actually for? Segment the audience."
"Build buyer personas for <product>."
"Which segment should we go after first?"

Inputs needed

Required: the product website URL, or a clear product description.
Helpful: who the user thinks the customer is, their best current customers, price point (filters who can buy), and whether it's B2B or B2C.
If B2B, note there are two profiles: the ICP (the company) and the persona/buyer (the human). Ask which the user wants, or do both.

Method

Extract the value & jobs — from the site, what core jobs/outcomes does the product deliver? List the functional, emotional, and social jobs.
Identify candidate segments — who has those jobs? Use real attributes:
- B2B: industry, company size, role, maturity, tech stack, trigger events.
- B2C: demographics, life stage, behavior, identity, situation/context.
Define the ICP — the best-fit profile: the characteristics of customers who get the most value, are easiest to reach, and convert/retain best.
Profile each priority segment with:
- Pain / problem (in their words)
- Desired outcome (the "better life" after)
- Buying trigger (what makes them look now)
- Top objections / anxieties
- Where to reach them (channels)
- Messaging angle that resonates
Score & rank — rate each segment on Fit, Value, Reachability, and Competition; recommend the beachhead segment to start with.

Output format

# ICP & Segmentation — <Product>

## TL;DR
- The ICP in one sentence, and the recommended beachhead segment.

## Jobs to be done
- Functional: · Emotional: · Social:

## Ideal Customer Profile
| Attribute | Best-fit value |
|-----------|----------------|
(B2B: industry, size, role, triggers / B2C: demographic, behavior, context)

## Priority segments
### Segment A — <name>
- Pain: · Desired outcome: · Trigger: · Objections: · Reach via: · Angle:
### Segment B — <name>
...

## Segment ranking
| Segment | Fit | Value | Reachability | Competition | Priority |
|---------|-----|-------|--------------|-------------|----------|

## Recommended beachhead & why

Quality bar

Segments must be addressable — you can describe how to reach them — not abstract psychographic labels.
Use the customer's language for pains and outcomes where the site reveals it.
Don't invent market sizes or percentages; rank qualitatively unless given data.
Keep ICP (best fit) distinct from TAM (everyone who could buy).

Common mistakes to avoid

Personas full of demographic trivia but no jobs, triggers, or objections.
One giant "target audience" instead of distinct, rankable segments.
Choosing a beachhead by size alone, ignoring reachability and fit.