Positioning wedge

Skill eltntawy/idea-discovery-playbook/skills/positioning-wedge

Defines market positioning and wedge using competitive alternatives, category, differentiated value, target segment, and messaging for software ideas. Use when the user asks about positioning, category, differentiation, April Dunford, or how to stand out from competitors.From its SKILL.md

Install

npx -y skills add eltntawy/idea-discovery-playbook --skill positioning-wedge

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

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SKILL.md

2.0 KB, 382 tokens by cl100k_base, as published. Nobody here has run it

Positioning Wedge

Turn market research into a defensible wedge buyers understand. Requires competitor context from market-research or competitor-landscape.

April Dunford checklist

Answer in order:

Competitive alternatives — what would customers do if you did not exist? (Include non-SaaS workarounds.)
Unique attributes — what do you have that alternatives lack?
Value — what benefit do those attributes enable?
Target customers — who cares most (subset of ICP)?
Market category — what frame makes your value obvious?
Trend — why now? (Link to market memo Why now.)

Positioning canvas

Field	Content
For	Target segment
Who	Struggle / job
Our product	Category name
Provides	Key value
Unlike	Primary alternative
We	Differentiated proof

Wedge statement

One sentence: [Segment] struggling with [job] choose us over [alternative] because [proof] — unlike [incumbent weakness].

Messaging implications

Headline angle (not final copy)
3 proof points grounded in evidence URLs or quotes
What not to claim (unsupported)

Kill / pivot cues

Wedge requires educating a category that does not exist and buyers do not search
Same promise as incumbent with no proof of 10× on one dimension that matters

Output

Save to discovery/<topic-slug>/research/YYYY-MM-DD-<topic-slug>-positioning.md.

Feed wedge into validation-experiments landing copy and idea-scorecard Solution/Market stages.

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most product growth skills give in 382 tokens

Counted across 728 of the 1,010 authors here whose files we hold, read 2026-08-07

Read product marketing context before asking questionsin 24 of 728, across 18 files
Define the ideal customer profilein 21 of 728, across 3 files
Document a rollback plan before deploymentin 21 of 728, across 12 files
Analyze the codebase to understand the productin 19 of 728, across 1 file
Ask clarifying questions about the value propositionin 19 of 728, across 1 file
Search for companies matching the criteriain 19 of 728, across 1 file
Look for signals of immediate needin 19 of 728, across 1 file
Assign a fit score from one to tenin 19 of 728, across 1 file
Identify the target decision-maker rolein 19 of 728, across 1 file
Suggest a personalized contact strategyin 19 of 728, across 1 file
Provide conversation starters for outreachin 19 of 728, across 1 file
Format results in a scannable markdown templatein 19 of 728, across 1 file

Said here and by no other author read

Include non-SaaS workarounds as competitive alternatives
Identify unique attributes alternatives lack
Determine benefit enabled by attributes
Define target customers that care most
Select a market category making value obvious
Link timing to market context

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.