Positioning wedge
Skill eltntawy/idea-discovery-playbook/skills/positioning-wedge
Defines market positioning and wedge using competitive alternatives, category, differentiated value, target segment, and messaging for software ideas. Use when the user asks about positioning, category, differentiation, April Dunford, or how to stand out from competitors.From its SKILL.md
npx -y skills add eltntawy/idea-discovery-playbook --skill positioning-wedgeAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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SKILL.md
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Positioning Wedge
Turn market research into a defensible wedge buyers understand. Requires competitor context from market-research or competitor-landscape.
April Dunford checklist
Answer in order:
- Competitive alternatives — what would customers do if you did not exist? (Include non-SaaS workarounds.)
- Unique attributes — what do you have that alternatives lack?
- Value — what benefit do those attributes enable?
- Target customers — who cares most (subset of ICP)?
- Market category — what frame makes your value obvious?
- Trend — why now? (Link to market memo Why now.)
Positioning canvas
| Field | Content |
|---|---|
| For | Target segment |
| Who | Struggle / job |
| Our product | Category name |
| Provides | Key value |
| Unlike | Primary alternative |
| We | Differentiated proof |
Wedge statement
One sentence: [Segment] struggling with [job] choose us over [alternative] because [proof] — unlike [incumbent weakness].
Messaging implications
- Headline angle (not final copy)
- 3 proof points grounded in evidence URLs or quotes
- What not to claim (unsupported)
Kill / pivot cues
- Wedge requires educating a category that does not exist and buyers do not search
- Same promise as incumbent with no proof of 10× on one dimension that matters
Output
Save to discovery/<topic-slug>/research/YYYY-MM-DD-<topic-slug>-positioning.md.
Feed wedge into validation-experiments landing copy and idea-scorecard Solution/Market stages.
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.