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Pricing strategy

Skill Dragoon0x/everything-design-taste/skills/pricing-strategy

Pricing model design, pricing psychology, plan architecture, and pricing page UX.From its SKILL.md

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npx -y skills add Dragoon0x/everything-design-taste --skill pricing-strategy

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SKILL.md

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Pricing Strategy Design

Model Types

ModelBest ForExample
Flat rateSimple products, clear valueBasecamp
TieredFeature differentiationSlack, Notion
Per-seatTeam productsGitHub, Figma
Usage-basedVariable consumptionAWS, Twilio
FreemiumNetwork effects, viral growthSpotify, Dropbox
HybridComplex productsSalesforce

Psychology

  1. Anchor high: Show expensive plan first
  2. Charm pricing: $9.99 vs $10 (works for B2C, not B2B)
  3. Annual discount: Show monthly cost + 'save 20%' for annual
  4. Decoy effect: Middle plan is the best value by design
  5. Loss aversion: 'You'll lose access to...' on downgrade

Design Rules

  • 3 tiers maximum for most products
  • Highlight the recommended plan visually
  • Free tier: generous enough to be useful, limited enough to drive upgrade
  • Enterprise: 'Contact sales' with key differentiators listed
  • Show total annual cost AND monthly equivalent

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